Social Media Executive

16 hours ago

Surat Gujarat, India L. P. SAVANI ACADEMY, VESU Full time

**Social Media Strategy & Management**:
**Job Summary**:
**Key Working Hours**: 08:00 AM to 05:00 PM

**Responsibilities**:

- Develop and execute a comprehensive social media strategy that aligns with the school's mission and goals.
- Manage and maintain the school's social media platforms, including but not limited to Facebook, School Website & Instagram.
- Create, schedule, and publish engaging, high-quality content (text, images, videos) that tells the story of the school.

**Content Creation**:

- Capture and create compelling visual and written content, including photographs and videos of school events, academic activities, student achievements, and extracurriculars.
- Write and edit engaging captions, blog posts, and articles.
- Maintain a consistent brand voice and visual style across all platforms.

**Community Engagement & Growth**:

- Monitor social media channels for mentions, comments, and inquiries, and respond to them in a timely and professional manner.
- Grow our social media audience and foster a positive and interactive community.
- Run contests, polls, and other interactive campaigns to boost engagement.

**Campaign Management**:

- Plan and execute social media campaigns for key school events, admissions, and other important announcements.
- Monitor campaign performance and make data-driven decisions to optimize results.

**Analytics & Reporting**:

- Track and analyze social media metrics using tools like Google Analytics, Facebook Insights, and others.
- Prepare regular reports on social media performance, highlighting key insights and making recommendations for improvement.

**Collaboration**:

- Work closely with the school administration, academic staff, and event coordinators to plan content and ensure all communication is accurate and effective.
- Collaborate with other departments to create content that promotes the school's overall mission.

**Reputation Management**:

- Manage the school's online reputation by monitoring reviews and feedback and addressing any issues professionally.

**Qualifications**:

- **Education**:Graduation** from a recognized university (essential).
- **Experience**: Minimum **3 years of work experience** as a Social Media Executive.
- Prior experience as a Social Media Executive **for a school is highly preferred.**

**Skills and Competencies**:

- **Proven experience in managing social media platforms** and creating effective campaigns.
- Strong understanding of social media metrics and analytics.
- Excellent written and verbal communication skills in English and Gujarati.
- Creativity and ability to generate fresh and engaging content ideas.
- Basic **photography and videography skills** and proficiency in using relevant editing software (e.g., Canva, Adobe Photoshop, etc.).
- Strong organizational skills and attention to detail.
- Ability to work independently and as part of a team.
- Knowledge of current social media trends and best practices.

**Salary**:
Up to INR 25,000/- per month. Salary will be commensurate with experience and qualifications.

Pay: Up to ₹25,000.00 per month

**Benefits**:

- Food provided
- Provident Fund

**Experience**:

- Social Media Executive: 3 years (required)

**Location**:

- Surat, Gujarat (required)

Work Location: In person

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