
Google Ads Specialist
1 week ago
Role & responsibilities
1. Google Ads Strategy & Execution
- Develop and execute high-level Google Ads strategies for scaling campaigns.
- Manage and optimize large-budget campaigns across Search, Display, YouTube, Performance Max, and Shopping Ads.
- Implement advanced audience targeting, including first-party data, remarketing, and lookalike audiences.
- Utilize AI-driven bidding strategies and automation to enhance ad performance.
2. Performance Optimization & Scaling
- Continuously analyze campaign data to improve CTR, Quality Score, and Conversion Rates.
- A/B test ad creatives, copy, bidding strategies, and landing pages to maximize ROI.
- Scale campaigns effectively without compromising cost efficiency.
- Identify and leverage new growth opportunities within Google Ads.
3. Advanced Tracking & Analytics
- Set up and manage Google Tag Manager, Google Analytics 4 (GA4), and conversion tracking.
- Implement and optimize Enhanced Conversions and Offline Conversion Tracking.
- Generate detailed reports on key KPIs, providing insights and recommendations for growth.
4. Automation & AI-Driven Strategies
- Leverage scripts, rules, and API integrations to automate campaign management.
- Optimize Performance Max campaigns using AI-driven insights.
- Develop dynamic ad creatives using automation and feed-based strategies.
5. Cross-Channel Growth & Integration
- Coordinate Google Ads with Facebook Ads, TikTok Ads, LinkedIn Ads, and other digital platforms for cohesive marketing strategies.
- Work closely with the content, design, and development teams to optimize landing pages for conversions.
- Monitor competition and industry trends to stay ahead of the curve.
Preferred candidate profile
- Proven success in scaling campaigns beyond six and seven figures in ad spend.
- Strong analytical skills and experience with GA4, Google Tag Manager, and Data Studio.
- Deep understanding of bidding strategies, Quality Score, and conversion optimization.
- Experience with Performance Max, Shopping Ads, and AI-driven campaign automation.
- Familiarity with Google Ads scripts, API integrations, and automation tools.
- Strong proficiency in A/B testing, audience segmentation, and CRO (Conversion Rate Optimization).
- Excellent communication skills and ability to collaborate with cross-functional teams.
- Google Ads Certifications (Search, Display, Video, Shopping, etc.).
- Experience with eCommerce, SaaS, or lead generation scaling strategies.
- Knowledge of Python or JavaScript for Google Ads automation is a plus.
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