Digital Marketing Specialist

7 days ago

Delhi, Delhi, India GLOCERY Full time US$ 40,000 - US$ 80,000 per year

Location:

Paschim Vihar, New Delhi, India/ On-site

Company Description

Glocery is a unique skincare brand focused on nature's finest ingredients, offering green-fed skincare rituals crafted for health and radiance. Our products are powered by a blend of familiar and exotic greens like kale, spinach, spirulina, barley, and basil, designed to nourish and restore. Rooted in plant science and backed by modern skincare technology, Glocery is dedicated to intelligent, slow beauty that results in a sustained glow. Welcome to Glocery — your skin's green pantry.

Role Overview

The Digital Marketing Specialist will be responsible for 
managing and growing Glocery's digital presence
 across multiple platforms. This role will involve 
creating and executing engaging content, running strategic marketing campaigns, overseeing product shoots, and building brand awareness
 in the skincare and wellness industry.

Key Responsibilities

  • Develop and implement 
    social media strategies
     to grow audience engagement across Instagram, Facebook, Pinterest, and other platforms.
  • Plan, create, and schedule 
    high-quality content
     including posts, reels, stories, and videos that align with brand aesthetics and tone.
  • Write compelling content
     for social media, website, newsletters, and marketing campaigns.
  • Conceptualize and manage 
    photoshoots and video shoots
     for product launches, campaigns, and lifestyle content.
  • Monitor and analyze 
    social media performance metrics
     to optimize campaigns and engagement.
  • Create and manage 
    paid advertising campaigns
     (Meta Ads, Google Ads, etc.) to increase brand reach and conversions.
  • Collaborate with the creative team to ensure consistent 
    brand voice and visual identity
    .
  • Research skincare and wellness trends to identify 
    content opportunities
     and stay ahead in the market.
  • Develop and execute 
    influencer marketing strategies
     to expand brand reach.
  • Contribute to 
    email marketing campaigns
     and promotions.

Qualifications & Skills

  • Bachelor's degree in Marketing, Communications, or related field (preferred but not mandatory if compensated by experience).
  • 2+ years of experience
     in digital marketing, preferably in the 
    skincare, beauty, or wellness industry
    .
  • Strong understanding of 
    social media algorithms, SEO basics, and paid ad campaigns
    .
  • Exceptional 
    copywriting and storytelling skills
     with a flair for engaging content.
  • Experience in 
    content creation and photoshoot coordination
    .
  • Proficiency with 
    Canva, Adobe Creative Suite, or similar design tools
     is a plus.
  • Strong analytical skills with the ability to interpret social media and campaign performance data.
  • Creative, detail-oriented, and passionate about skincare and wellness.
  • Ability to work independently and manage multiple projects in a fast-paced environment.

Why Join Glocery?

  • Opportunity to work with a 
    new, trend-forward skincare brand
     from the ground up.
  • Creative freedom to bring your marketing ideas to life.
  • Be part of a passionate team focused on 
    clean, conscious beauty
    .

 
How to Apply:

Please submit your application directly via 
LinkedIn Jobs

for this role or s
end your CV, portfolio, and any relevant work samples to 

 with the subject line: 
Digital Marketing Specialist – Glocery
.

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