Product Marketing Associate

Job Overview

We are looking for a Product Marketing Associate who will work closely with the product and growth teams to craft compelling product narratives, drive go-to-market initiatives, and enable customer adoption. This is a high-agency role with exposure to product positioning, messaging, customer research, sales enablement, and campaign execution.

Requirements

• 1-2 + years of experience in SaaS / fast-growth startups, preferably in product marketing, content marketing, or go-to-market roles.
• Tier-1 tech/management college background preferred.
• Strong storytelling, communication, and analytical skills.
• Ability to simplify complex product features into customer-friendly messaging.
• Growth mindset, creativity, and a bias for execution.

Key Responsibility Areas (KRAs)

As we scale rapidly, the Product Marketing team acts as the voice of the product to the market. Your responsibilities include:

Messaging & Content Creation

• Convert product features into compelling stories and content.
• Create YouTube explainer videos using AI voiceovers to simplify complex features.
• Push product features on LinkedIn via the company page with engaging narratives.
• Drive monthly newsletters across WhatsApp and email.
• Organize webinars on product updates with existing clients.

Sales & CSM Enablement

• Conduct bi-weekly training sessions with the sales team on latest features, positioning, and objections.
• Conduct weekly training sessions with the CSM team to ensure consistent customer communication.
• Ensure sales decks are always updated with latest product upgrades.
• Ensure partner decks are updated and aligned with co-marketing opportunities.
• Deliver custom decks for specific clients whenever required.

Go-to-Market & Product Launches

• Plan and execute GTM strategies for new product launches with clear positioning and messaging.
• Collaborate with product managers and growth teams to ensure launch readiness.

Customer & Market Insights

• Conduct customer research and competitor analysis to sharpen positioning.
• Translate insights into messaging and campaign strategies.

Website & Collateral Management

• Ensure the company website is always up to date with latest product features, case studies, and collateral.
• Create case studies, blogs, one-pagers, and assets for sales and marketing campaigns.

Cross-Functional Collaboration

• Work closely with founders, product managers, sales, and success teams to align product storytelling across all touchpoints.

Interview Process

We keep it fast-paced and focused—just like our work:

Round 1 – Past Experience & Screening

• Exploration of prior roles, campaign examples, and product storytelling.
• Discussion of how you've influenced adoption, sales, or customer perception.

Round 2 – Scenario Testing

• Case-based round to evaluate structured thinking and creativity.
• Sample exercises: drafting a GTM plan for a new feature, writing a one-pager, or building positioning vs competitors.

Round 3 – Culture Fit & Cross-Functional Alignment

• Assessing alignment with BIK's culture (ownership, adaptability, speed, attention to detail).
• Evaluating collaboration with product, growth, and sales teams.

Interview Best Practices

• Some rounds may require you to write structured responses in Google Docs.
• Keep a notebook & pen handy for quick notes.
• Ensure a professional setting with your camera on—we value interactive, engaging discussions.
• Rounds 2 and 3 may include in-office presentations/discussions, so please plan accordingly.

About the Company

• Vision:
  BIK helps e-commerce companies in India unlock more revenue. We work with leading players like Livspace, Fireboltt, Tata Brands, and Forum Mall. With our products BIK and , our goal is to become the global leader in marketing automation.
• Scale:
  We already process 1B+ events annually, growing rapidly month over month.
• Fuel:
  Backed by Sequoia Capital and Y Combinator, with strong monetization from early days and healthy revenue growth.
• People:
  A culture of high challenge, high reward—designed for those who want to solve big problems and grow fast.