Social Media Executive
6 days ago
Role & responsibilities
- Develop, implement, and manage social media strategies aligned with business goals.
- Create, curate, and publish engaging content (text, images, videos, reels, stories, etc.) across social platforms.
- Manage day-to-day handling of all social media channels such as Instagram, Facebook, LinkedIn, Twitter (X), YouTube, and emerging platforms.
- Track, analyze, and report performance metrics (engagement, reach, conversions, etc.) and optimize campaigns accordingly.
- Stay up to date with the latest trends, tools, platform updates, and best practices.
- Collaborate with the design, marketing, and content teams to maintain brand consistency.
- Run paid social media campaigns (Facebook Ads, Instagram Ads, LinkedIn Ads, etc.) and optimize for ROI.
- Engage with the online community by responding to comments, DMs, and mentions.
- Conduct competitor analysis and market research to identify opportunities
Preferred candidate profile
- Proven experience as a Social Media Specialist/Manager/Expert.
- Strong knowledge of leading platforms (Instagram, Facebook, LinkedIn, X, YouTube, Threads, etc.).
- Hands-on experience with content creation tools (Canva, Photoshop, Illustrator, video editing tools, etc.).
- Knowledge of SEO, hashtags, and analytics tools (Meta Business Suite, Google Analytics, etc.).
- Excellent communication, writing, and storytelling skills.
- Creativity with an eye for design and branding.
- Ability to work independently and as part of a team.
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