Marketing and Outreach Executive

5 days ago

Karve Road Pune Maharashtra, India School of Data Science and Business Intelligence (SDBI) Full time

**Job Role - Marketing & Outreach Executive - SDBI**
**Location**: Pune or Mumbai
**Experience**: 3 to 7 years

**Job Type**: Full-time, Regular / Permanent

**About Us**

SDBI is a **Premium Data Science Institute** offering **Bachelor’s, Master’s, and Diploma programs** in **Data Science and Business Analytics**, in collaboration with **affiliated autonomous colleges** and accredited by the **University (SPPU / Mumbai University)**

We're expanding our presence from Mumbai to **Pune and Solapur** and are looking for a **Marketing & Outreach Executive** who can take ownership of **student admissions**, build a **strong regional network**, and lead both **digital and on-ground marketing efforts**.

**Your Role at SDBI**

As part of our core outreach team, you’ll drive visibility and engagement across schools, colleges, coaching centers, and industry partners, while managing digital campaigns and admissions funnels.

**Key Responsibilities**
- Design and lead **marketing campaigns**—both online and offline—to generate and convert leads
- Manage **CRM and admissions funnel**—track inquiries, follow-ups, and optimize conversions
- Build and activate a **strong network in Pune and Mumbai**, including:
 - Schools and junior colleges
 - Coaching institutes and training centers
 - Career counselors and EdTech partners
- Plan and execute **seminars, info sessions, and outreach events** in educational hubs
- Conduct regular **in-ground marketing** initiatives like college visits, kiosks, and student meet-ups
- Lead outreach for **career fairs, webinars, and city-based campaigns** to build awareness
- Optimize website content, landing pages, and digital presence (SEO/SEM)
- Run targeted paid campaigns on **Google, LinkedIn, Facebook, and Instagram**:

- Work with designers for effective creatives and campaign assets
- Analyze performance and ensure **campaigns drive ROI and lead conversions**

**What We’re Looking For**:

- Bachelor's degree in **Marketing, Communications, or Business**:

- **3-7 years** of experience in **education marketing, admissions, or digital outreach**:

- Strong connections in **Pune/Mumbai education ecosystem** preferred
- Proven experience in **on-ground activation and seminar tie-ups**:

- Excellent communication and relationship-building skills
- Hands-on experience with **SEO, Google Ads, CRM tools, and WordPress**:

- High energy, self-starter mindset, and ability to manage projects end-to-end

**How to apply**:
Pay: ₹30,000.00 - ₹50,000.00 per month

Schedule:

- Day shift

**Experience**:

- Marketing: 4 years (preferred)

**Language**:

- English (preferred)

Work Location: In person

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