Product Marketer

3 days ago

Coimbatore Tamil Nadu, India Kovai.co Full time

**Kovai.co** is a catalyst, sparking a revolution in the world of enterprise software and B2B SaaS, we are a technology powerhouse delivering best-in-class enterprise software and game-changing SaaS solutions across industries.

At **Kovai.co**, we're rewriting the B2B landscape by empowering over 2,500 businesses worldwide with our award-winning SaaS solutions.

**Our Products**:

- Biztalk360
- Turbo360
- Document360

**“UK headquarters. Indian innovation. Global impact.”**

Our journey has been nothing short of remarkable, having witnessed **exponential growth** and **profitability** right from our inception.
- We are on track towards $30 million in annual revenue - and we're just getting started.

**Kovai.co** is fueled by a tribe of thoughtful helpers, obsessed with empowering customers, uplifting colleagues, and igniting our own journeys.

**Redefining tech is our game. Are you in? Join Kovai.co** - where passion meets purpose.

**Oppurtnity**: Product Marketer**

**What you’ll do on the job**:

- Product messaging and positioning - Develop product messaging that differentiates Kovai.co products and services from others in the market
- Enabling Sales - Communicate the value of new products and services to the sales and marketing team using various tools and collateral
- Market, customer and competitor analysis - Perform Market and Customer segment research, analyse competitor products and develop strategies to position the product
- Demand generation - Develop the strategy for and manage the marketing programs that drive awareness and organic demand
- Content development - Conceptualize and create unique product and solution content for a variety of platforms
- Evangelism - Serve as a company spokesperson and go-to thought leader for Kovai.co’s
- Product releases - Involve in understanding the product road map, plan and lead go-to-market activities and create strategies for feature discovery

**Who’ll be a good fit**:

- B2B software marketing - SaaS experience preferred
- Proven experience creating marketing plans encompassing strategy, customer research, competitive analysis, product requirements, messaging, pricing, etc
- Experience initiating and driving a range of GTM programs including, webinars, trade shows, social media, content marketing, etc. for global market
- Excellent English presentation, written, and verbal communication skills, with an eye for quality and attention to detail
- Ability to effectively lead, inspire, and mentor direct and indirect reports
- Strength in collaborating with cross-functional teams, across geographies, including executive management, product management, operations, sales and marketing
- Self-directed, organized team player who is capable of hands-on-execution as well as long term business planning
- Metric driven, comfortable in working with data to draw and share insights with stakeholders
- Experience creating highly leveraged sales tools, training, and collateral

**Equal Opportunities**:
**Kovai.co** is committed to building a workforce that reflects the richness of our society. We believe in fostering a culture of belonging and respect for all. **Kovai.co** stands firmly against discrimination, ensuring equal opportunity for everyone to build a successful career.

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