Medical Advisor

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**Medical Advisor**

**POSITION PURPOSE**:
The position is responsible for the medical and scientific support, including technical advice to the Business Units and Pharmacovigilance/ Medical Information and Clinical Research teams in their assigned therapeutic areas. This is crucial in view of the complex marketing environment in India due to the presence of generic players and self-pay nature of the market. The position holder oversees the Medical Affairs function in India in their assigned therapeutic/product areas and cooperates with (if applicable) Regional Medical Affairs functions and relevant Global Medical Affairs functions.

This position holder is responsible for ensuring that marketing and sales functions have appropriate medical scientific support and training (the latter in co-operation with the Training department). Toenable this support, product and development project information is to be kept up to date based on internal publications and communication with regional and global Medical Affairs functions as well as based on review of pertinent scientific publications. In addition to this, the position holder is responsible for the review process of promotional materials in the respective area according to the global SOP and local laws and compliance. The tasks also include monitoring of medical marketing activities of competitors locally and worldwide and close interaction especially with regional medical affairs functions.

The position holder will further support regulatory, PV/MI and CR teams in medical scientific questions and prepare and give internal (mainly marketing and sales functions) and possibly external presentations (local advisory board meetings, launch symposia and others) to enhance the medical knowledge of development projects and marketed products. This also includes interaction and relationship-building with Thought Leaders (TLs - Key HCPs).

**YOUR TASKS AND RESPONSIBILITIES**:

- Medical Marketing

- Provide timely and appropriate medical review of all promotional material as well as challenging promotional activities of competitors where appropriate.
- Support development of marketing strategies with respective to competitor innovator and generic brands.
- Support BUs in transforming medical data into marketing strategy
- Work closely with other members of the medical team (especially the MSLs, if applicable) to support the business
- Build up good relationships with customers and TLs
- Build strong relationships with internal customers (marketing and sales) and with regional / global Medical Affairs
- Provide development project and product training internally to marketing and sales functions and externally to doctors and conduct refresher trainings at appropriate intervals.
- Support and educate internal customers in compliance with the Country’s Code of Conduct
- Provide a comprehensive and proactive Medical service that encompasses, as appropriate, including Medical Support, Medical Information and Pharmacovigilance
- As Medical/Scientific Advisor, is responsible for overall medical inputs to Integrated Brand Plans of assigned therapeutic areas, provision of scientific expertise, review of promotional materials, thought leader management, speaker development and training.
- Takes responsibility for study development programs of the Business units within portfolio (included local studies OS, NIS, IIR). Identifies initiates and completes agreed study development activities in a timely manner, be IIR responsible of local IIR. Takes responsibility for all study development activities that they are running in accordance with all applicable external and internal regulations and guidelines. Play a role as local medical expert for Global Clinical Development by providing inputs for medical queries related to trials; participate in site feasibility.
- Respond to all external scientific and medical queries from physicians, regulatory authorities and public alike in an accurate, transparent and convincing manner in order to position Bayer as a credible, trustworthy and professional leader in the industry.
- Reviews all local patient support programs and other undertakings of the local organization with potential consequences on PV obligations (e.g. Market Research, Active-Online-Listening programs) to ensure Pharmacovigilance principles are applied in the interaction with patients.
- Develops, maintains a