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Social Media Executive

3 weeks ago

Hyderabad Telangana, India Team Pumpkin Full time

**Experience**: 1 - 2 years

**Location**: Gachibowli (On-site, 6 days a week)

**Job Overview**:
**Key Responsibilities**:

- Manage and update Omega Hospitals’ official social media channels including Facebook, Instagram, Twitter, LinkedIn, YouTube, and others.
- Develop, schedule, and publish engaging, high-quality content that aligns with the hospital’s brand voice and marketing goals.
- Collaborate with internal departments (including doctors, departments, and marketing teams) to source content ideas and highlight key services, patient stories, events, and health tips.
- Monitor daily activity, respond to comments and messages promptly, and engage with the online community.
- Track and analyze performance metrics using tools like Meta Business Suite, Instagram Insights, Google Analytics, etc., and provide monthly reports.
- Assist in developing and executing social media campaigns to support marketing initiatives, awareness days, and hospital events.
- Stay updated on social media trends, best practices, and emerging platforms relevant to the healthcare sector.
- Coordinate with designers and videographers for creatives and video content requirements.
- Support crisis communication on social media as needed.

**Requirements**:
Bachelor’s degree in Marketing, Communications, Media, or a related field.

1-2 years of experience managing social media platforms for a brand, preferably in healthcare, wellness, or service industry.

Strong understanding of social media platforms, trends, and analytics.

Excellent communication skills in English (verbal and written).

Ability to write clear, engaging, and medically appropriate content.

Basic design and video editing skills (Canva, Adobe tools, etc.) are a plus.

Creative thinker with attention to detail and the ability to multitask.