
Marketing Coordinator
6 days ago
Key Responsibilities
ATL Activities
- **Media Planning and Buying**: Assist in planning and executing media campaigns across TV, radio, print, and outdoor advertising.
- **Creative Development**: Coordinate with creative agencies and internal teams to develop engaging advertisements and promotional materials.
- **Campaign Management**: Monitor and analyze the performance of ATL campaigns, providing insights and recommendations for improvement.
- **Brand Consistency**: Ensure all ATL activities align with the brand guidelines and messaging.
BTL Activities
- **Event Management**: Plan and execute promotional events, trade shows, and sponsorships to enhance brand presence and engage with target audiences.
- **Sales Promotion**: Coordinate in-store promotions, product sampling, and other sales-driven initiatives.
- **Merchandising**: Ensure effective merchandising strategies are in place to maximize product visibility and appeal.
General Responsibilities
- **Project Coordination**: Manage timelines, budgets, and resources for all marketing activities.
- **Vendor Management**: Liaise with external vendors, agencies, and partners to ensure timely and cost-effective delivery of services.
- **Market Research**: Conduct market research and competitor analysis to inform marketing strategies.
- **Reporting**: Prepare regular reports on the effectiveness of marketing campaigns and activities.
**Qualifications**:
- **Education**: Bachelor's degree in Marketing, Business, or a related field.
- **Experience**: 2-4 years of experience in marketing, with a focus on ATL and BTL activities.
- **Skills**:
- Strong project management and organizational skills.
- Excellent written and verbal communication skills.
- Proficiency in MS Office Suite and marketing software/tools.
- Creative thinking and problem-solving abilities.
- Ability to work independently and as part of a team.
Pay: ₹15,000.00 - ₹25,000.00 per month
**Benefits**:
- Health insurance
- Provident Fund
Supplemental Pay:
- Yearly bonus
**Experience**:
- ATL/BTL: 2 years (required)
Work Location: In person
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