Social Media Marketing Expert

7 days ago


Dwarka Delhi Delhi, India NIBBLE SOFTWARE TECHNOLOGIES PVT LTD Full time

**Paid Social Media Marketing Expert**:
Develop and execute strategic paid social media campaigns across platforms such as Facebook, Instagram, Twitter, and LinkedIn.

Manage the end-to-end process, from campaign conception to optimization and reporting.

Utilize targeting options to reach specific audience segments and maximize campaign performance.

Monitor and analyze campaign metrics, adjusting strategies as needed to achieve key performance indicators (KPIs).

**E-commerce Sales Growth**:
Implement digital marketing strategies to drive traffic and increase conversions on the e-commerce website.

Collaborate with cross-functional teams to align marketing efforts with sales goals and promotional activities.

Optimize user experience on the website to enhance the customer journey and encourage conversions.

**Data Analysis**:
Regularly analyze performance data using analytics tools to derive actionable insights.

Provide reports on key metrics, campaign performance, and recommendations for improvements.

Stay informed about industry trends and competitor activities, adjusting strategies accordingly.

**Content Creation and Optimization**:
Collaborate with the content team to create compelling ad copy and visual assets.

Conduct A/B testing to optimize ad creative, targeting, and messaging for improved performance.

**Budget Management**:
Manage advertising budgets effectively, allocating resources based on performance and strategic priorities.

Monitor spending and ensure campaigns are within budget while maximizing ROI.

**Conversion Rate Optimization (CRO)**:
Work on initiatives to improve the website's conversion rate through A/B testing, landing page optimization, and user experience enhancements.

**Collaboration**:
Coordinate with the marketing team, graphic designers, and other stakeholders to ensure cohesive and effective digital campaigns.

Work closely with the sales team to align digital marketing efforts with sales objectives.

**Qualification**:
Bachelor's degree in Marketing, Business, or a related field.

Proven experience in running successful paid social media campaigns, preferably in an e-commerce setting.

Familiarity with analytics tools such as Google Analytics and social media insights.

Strong analytical skills with the ability to translate data into actionable strategies.

Excellent written and verbal communication skills.

Knowledge of e-commerce platforms and best practices.

Up-to-date with the latest trends and best practices in digital marketing.

**Benefits**:
Health and wellness benefits

Professional development opportunities

Dynamic and collaborative work environment

**Salary**: ₹30,000.00 - ₹50,000.00 per month

**Benefits**:

- Health insurance
- Paid sick time

Schedule:

- Day shift

**Education**:

- Bachelor's (preferred)

**Experience**:

- Social media marketing: 4 years (preferred)
- total work: 5 years (preferred)

Ability to Commute:

- Dwarka, Delhi, Delhi (required)

Ability to Relocate:

- Dwarka, Delhi, Delhi: Relocate before starting work (required)

Work Location: In person

**Speak with the employer**
+91 9870553636



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