Digital Marketing Executive

4 days ago

Coimbatore Tamil Nadu, India CLOUD ASSERT Full time

**About the Job**:
Cloud Assert seeks an experienced Marketing executive passionate about creating and optimizing the website, social media posts, on/off page SEO, keyword research, community building, marketing research, and competitor analysis to promote the company's products or services. The key focus areas will be to drive traffic to the company's website, increase brand awareness and generate leads and sales.

**Roles & Responsibilities**:

- Optimize website content for search engines and user experience.
- Identify and fix technical SEO issues such as broken links, crawl errors, and page speed.
- Monitor and analyze website performance using tools such as Google Analytics, SEMrush, Microsoft clarity, and Google Search Console, etc.,
- Stay up to date with the latest trends and developments in SEO and search engine algorithms.
- Manage and monitor social media channels, respond to customer inquiries and comments, and engage with followers.
- Use social media analytics tools to track and analyze the effectiveness of campaigns and make data-driven decisions to improve performance.
- Conduct market research to identify trends and opportunities in the digital landscape.
- Collaborating with other departments, such as sales, design, and product development, to ensure brand consistency and effective communication.
- Identify and engage with influencers and brand advocates to expand our reach and build brand awareness.
- Develop and implement off-page SEO strategies to improve our website's search engine ranking.
- Identify and build high-quality backlinks from authoritative websites, influencers, and other industry professionals and social media platforms.
- Manage multiple projects and prioritize tasks to meet deadlines.
- Conduct keyword research using various tools such as Google Keyword Planner, SEMrush, and Ahrefs.
- Analyze search volume, competition, and relevance of keywords to our target audience.
- Identify long-tail keywords and phrases relevant to our business and industry.

**Preferred Qualifications & Skills**:

- 2+ years of Experience as a Digital Marketing Executive or proven Experience as a Digital Marketing Executive or similar role.
- Proven track record in B2B product marketing from diverse global markets.
- A strong understanding of web-based languages such as JavaScript, jQuery, Data layer, and HTML will be an advantage.
- Experience with graphic design and video editing software is a plus.
- Familiarity with social media advertising platforms, including Facebook Ads and LinkedIn Ads.
- Strong understanding of search engine algorithms and ranking factors.
- Experience with keyword research tools such as Google Analytics, Google Search Console, Google Tag manager, Google Keyword Planner, SEMrush, Zoho CRM, Zoho campaign, Zoho SalesIQ, etc.,
- Excellent analytical and problem-solving skills.
- Ability to work independently and as part of a team.
- A passion for digital marketing and a desire to stay up to date with the latest trends and developments in the industry.
- Strong understanding of social media platforms and community-building strategies
- Experience with social media management and listening tools like Hootsuite, Sprout Social, and Brandwatch.
- Excellent written and verbal communication skills, with a solid ability to engage and connect with diverse audiences.
- Strong interpersonal and relationship-building skills.

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