PPC Executive

22 hours ago


Jaipur Rajasthan, India human care international pvt ltd Full time

**Job Description: PPC Expert**

**Key Responsibilities**:

- Plan, create, and manage paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), and other platforms (Amazon Ads preferred).
- Conduct keyword research, A/B testing, and competitor analysis to improve ad relevance and conversion rates.
- Optimize campaigns regularly to achieve KPIs such as ROAS, CPA, CTR, and conversion rates.
- Track, report, and analyze website analytics and PPC initiatives.
- Collaborate with content, design, and development teams to create high-performing landing pages and ad creatives.
- Stay up-to-date with PPC trends, tools, and best practices.
- Implement retargeting and funnel-based advertising strategies.
- Monitor budgets and forecast campaign spending and ROI.
- Suggest and implement ad strategies for product launches and seasonal promotions.

**Required Qualifications**:

- Bachelor’s degree in Marketing, Business, or a related field.
- 2-4 years of proven experience managing PPC campaigns (Google Ads, Facebook Ads).
- Google Ads & Meta Ads Certification is must.
- Hands-on experience with Google Analytics, Google Tag Manager, Facebook Business Manager, and other performance tools.
- Strong analytical, reporting, and problem-solving skills.
- Experience in e-commerce campaigns and D2C performance marketing preferred.
- Basic understanding of SEO, CRO, and customer funnels is a plus.

**Job Types**: Full-time, Permanent

Pay: ₹15,000.00 - ₹25,000.00 per month

**Benefits**:

- Provident Fund

**Education**:

- Bachelor's (preferred)

**Language**:

- English (preferred)

Work Location: In person


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