
PPC Executive
1 week ago
Ø Plan, Create and manage PPC campaigns across a variety of channels.
Ø Perform daily account management of PPC campaign (review expensive under-performing keywords and ensure PPC campaign does not exceed weekly and monthly ad spend budget, maintain Quality Score, impression share and other important metrics
Ø Participate in forming effective paid search strategies
Ø Launch and optimize various PPC campaigns
Ø Oversee accounts on search platforms (e.g. Google Ads, Amazon Ads, Social Media Ads, Bing)
Ø Be involved in keyword selection and audience targeting
Ø Monitor, evaluate and present the performance of campaigns by generating weekly and monthly performance report to clients analyzing trends, goals, opportunities, and other KPI performance indicators.
Ø Monitor budget and adjust bids to gain better ROI
Ø Produce reports for management (e.g. dashboards)
Ø Write attractive and concise copy for adverts
Ø Suggest and develop new campaigns across multiple channels
Ø Maintain partnerships with PPC ad platforms and vendors
Ø Find ways to reduce risk of click fraud
Ø Understanding important metrics is crucial. This includes click-through rate, cost per conversion, cost per click, return on add spend, etc
Ø Monitor, evaluate and present the performance of campaigns by generating weekly and monthly performance
Ø Find inspiration in your competitors.
Ø Stay on top of search engine and PPC industry trends.
**Job Types**: Full-time, Permanent
**Salary**: ₹20,000.00 - ₹30,000.00 per month
**Benefits**:
- Paid time off
Schedule:
- Day shift
- Monday to Friday
- Morning shift
- Weekend availability
Supplemental pay types:
- Performance bonus
- Yearly bonus
**Experience**:
- total work: 1 year (required)
Ability to Commute:
- Chandigarh, Chandigarh (required)
Ability to Relocate:
- Chandigarh, Chandigarh: Relocate before starting work (required)
Work Location: In person
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