Digital Marketing Expert

2 weeks ago

Bengaluru Karnataka, India Raak Sapphire Private LTD. Full time

Do you love creating marketing campaigns? Do you have creative ideas bubbling inside your mind? Are you driven by innovation and learning? — Yes? We are looking for you

As a digital marketing expert, you’ll work on high-budget performance marketing campaigns across multiple client verticals. You will also experiment with various growth strategies with a drive for results. Brainstorming sessions and monthly discussions with field experts are a bonus, with loads of learning opportunities

So, do you have what it takes to be a digital marketing specialist at Raak Sapphire

Objectives of this role

Develop and implement digital marketing strategies aligning with the company’s goals.

Conduct market research, understand the target audience, and identify marketing and growth opportunities.

Measure and analyse campaigns’ success using data and analytics tools.

Lead client meetings and explain the campaign details to the client with key performance metrics (KPIs).

**Responsibilities**:
Understand how ad creative elements perform for each unique advertising goal (traffic, conversions, and engagement).

Track and analyse primary metrics, revenue and paid ad initiatives weekly and monthly.

Experiment and implement innovative digital marketing strategies, tools and best practices to improve ROAS consistently.

Stay up-to-date with digital marketing trends and new technologies, and make recommendations for how the company can stay ahead of the curve.

Required skills and qualifications

A bachelor’s degree in Mass Communication, English, Visual Design, Marketing, Business, New Media or Public Relations.

1+ years of demonstrable experience in marketing or digital marketing roles.

Knowledge of content management tools like CMS Hub, Squarespace, or WordPress.

Excellent analytical skills to understand data, study metrics, and align strategies.

Innovative thinker with a keen eye for detail and identifying trends.

Strong interpersonal, verbal and written communication skills.

Preferred skills and qualifications

Relevant certificates like Google Analytics Certification, Google Ads Certification, and/or HubSpot’s Inbound Certification Course.

Familiarity with marketing analytics tools like Google Analytics and SEMRush.

Pay: ₹10,000.00 - ₹20,000.00 per month

**Benefits**:

- Cell phone reimbursement
- Internet reimbursement

Ability to commute/relocate:

- Bengaluru, Karnataka: Reliably commute or planning to relocate before starting work (required)

**Education**:

- Bachelor's (preferred)

**Experience**:

- CSS: 1 year (preferred)
- total work: 1 year (preferred)
- Design: 1 year (preferred)

Work Location: In person

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