Social Media Expert

2 days ago

Lucknow Uttar Pradesh, India Techno Group of Institutions Lucknow Full time

**Job Title**: Social Media Expert
**Location**: Techno Institute of Higher Studies, Lucknow

**Job Type**: Full-Time
**Department**: Marketing & Communications
**Reports To**: Head of Marketing

**About Techno Institute of Higher Studies**
Techno Institute of Higher Studies is committed to providing quality education and fostering an innovative environment for students. We are looking for a dynamic Social Media Expert to enhance our online presence and engage with the student community effectively.

**Role and Responsibilities**:

- Develop, implement, and manage the institute's social media strategy across platforms (Facebook, Instagram, Twitter, LinkedIn, etc.).
- Create engaging, relevant, and brand-aligned content to boost brand visibility, and student engagement, and promote academic and extracurricular activities.
- Monitor, analyze, and report on social media performance using analytics tools, ensuring content is aligned with the needs of the student body and the institution's objectives.
- Stay up-to-date with current social media trends, tools, and platforms to ensure the institute’s social media presence remains relevant and innovative.
- Collaborate with faculty, staff, and the marketing team to develop content for events, college programs, and campaigns.
- Help create and manage social media ad campaigns to support college events, admissions, and other key initiatives.
- Manage the content calendar for consistent posting and interaction.
- Organize online events, webinars, and live sessions to engage students and showcase the institute's programs.

**Qualifications**:

- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- Proven work experience as a Social Media Specialist or similar role, preferably within the education sector.
- In-depth knowledge of social media platforms, trends, and best practices.
- Familiarity with social media management tools (e.g., Hootsuite, Buffer) and analytics platforms (e.g., Google Analytics, Facebook Insights).
- Excellent written and verbal communication skills.
- Creative mindset with the ability to design and produce engaging visual content (images, videos, infographics).
- Strong organizational skills and attention to detail.
- Ability to work independently and as part of a team.

**Preferred Skills**:

- Experience with SEO and SEM for social media campaigns.
- Knowledge of graphic design tools like Canva, Adobe Creative Suite.
- Understanding of digital marketing strategies.

Pay: ₹20,000.00 - ₹30,000.00 per month

Schedule:

- Day shift

**Education**:

- Master's (required)

**Experience**:

- Digital marketing: 2 years (required)

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