Sales Officer

**Job Description - Sales Officer**

Job Summary

Achieve sales targets, manage distributors and retailers, and ensure strong brand visibility in the assigned territory

Key Responsibilities

**Sales & Revenue Generation**
- Achieve monthly, quarterly, and annual sales targets.
- Increase sales volume by developing relationships with retailers, distributors, and wholesalers.
- Identify new business opportunities to expand market share.

**Market & Retailer Management**
- Regularly visit retail outlets to ensure product availability and visibility.
- Collect and analyze market feedback, competitor activities, and customer preferences.
- Address and resolve retailer concerns regarding pricing, supply, and product promotions.

**Distributor & Channel Management**
- Manage and develop relationships with distributors and stockists.
- Ensure proper inventory management and timely replenishment of stock.
- Monitor distributor performance and ensure adherence to company policies.

**Promotions & Merchandising**
- Execute trade promotions, in-store branding, and visibility campaigns.
- Work with marketing teams to drive promotional activities and product launches.

**Reporting & Analysis**
- Maintain and submit daily/weekly/monthly sales reports.
- Analyze sales data to identify trends and areas for improvement.
- Provide insights on competitor strategies and pricing.

Task DescriptionSecondary Sales
- Visit 50 to 60 retail outlets per day in the given beat as per PJP
- Cover newly opened oultets along the way
- Check stock levels at each outlet
- Check validity and freshness. Arrange them in order.
- Collect orders for each outlet and update it in the sales force automation app
- Share the orders with the distributor at the end of the day
- Ensure supply to outlets as per the order taken
- Report the market situation in summary to the senior at the end of the day

Primary Sales
- Check physical stock at distributor godown, collect stock levels
- Maintain stocks in first-in first-out manner
- Collect payments from distirbutors as per the agreed terms
- Make primary order from distributor based on the desired stock level

**Qualifications**:

- Education - Graduation Degree
- Experience - 3+ years in FMCG industry
- Gender - Male
- Age - 25 to 45 years
- Location - Localite to the given territory
- Language - Local language proficiency (Kannada, Tulu)
- Traveling - Own two-wheeler for daily travel
- Phone - Smart phone with Android OS

Working Conditions
- Field work i.e. personal visit to retailers and distributors in own 2 wheeler
- Document the work done in the sales force automation app
- 9 hours of field work from 1st outlet to last outlet for the day
- 8 hours incase the beat is at an outside location
- Working from Monday to Saturday, Sunday holiday
- Report to Area Sales Manager

**Knowledge** _(What they should know)_
- FMCG Industry & Market Trends **-**Understanding of the FMCG sector, including consumer behavior, market trends, and competitive landscape.
- Sales & Distribution Network **-**Knowledge of general trade (GT) and modern trade (MT), and e-commerce sales channels.
- Product Knowledge **-**In-depth knowledge of the company’s products, benefits, and differentiators.
- Retail & Trade Marketing **-**Understanding promotional strategies, merchandising, and branding at retail points.
- Sales Analytics **-**Ability to interpret sales data, analyze trends, and derive actionable insights.
- Geographical Insights **-**Awareness of the assigned territory’s consumer preferences, demographics, and competitor activities.

**Skills** _(What they should be able to do)_
- **Sales & Negotiation**:

- Strong ability to pitch products, close deals, and negotiate pricing and margins.
- **Communication & Persuasion -**Clear and effective communication with distributors, retailers, and internal teams.
- **Relationship Management -**Building and maintaining long-term partnerships with retailers and distributors.
- **Problem-Solving -**Quickly addressing customer complaints, stock issues, and market challenges.
- **Time & Territory Management -**Efficiently covering the assigned region, planning store visits, and optimizing routes.
- **Reporting & Data Analysis -**Using MS Excel and CRM tools to track sales performance, forecast demand, and report findings.
- **Teamwork & Collaboration -**Working with internal teams (marketing, logistics, finance) for smooth execution.

**Attitude** _(How they should approach the job)_
- **Proactive & Target-Driven -**Passion for achieving and exceeding sales targets.
- **Customer-Centric Mindset -**Focused on customer satisfaction and service excellence.
- **Resilience & Adaptability -**Ability to handle rejections, tough market conditions, and changing strategies.
- **Integrity & Professionalism -**Honest and ethical approach in sales dealings.
- **Self-Motivated & Energetic -**Ability to work independently with a go-getter attitude.
- **Competitive Spirit -**Willingness to outperform