Programme Associate, Behavioural Insights Unit

**Reports to**:Senior Policy Specialist, CSBC

**Location**:Lucknow, Uttar Pradesh

**Experience (in years)**: 2 years +

**Nature of work**:Full-time

**About Ashoka University**:
Ashoka University -India’s premier interdisciplinary teaching and research university. An institution that has become

a beacon of academic excellence in less than 10 years since its inception. At Ashoka, we encourage you to embrace the

new, push the boundaries for continuous learning, and adapt to a world of constant change because we believe that

each Ashokan is capable of becoming a thought leader.

As part of our thriving and committed workforce, you will:
**Be Mission-Driven**: Champion interdisciplinary learning, innovative pedagogy, and academic rigor to transform

Indian higher education.

**Think Strategically**:Collaborate with visionary minds to shape the future of higher education through strategic

planning and a forward-thinking approach.

**Act Authentically**:Embrace authenticity and integrity, fostering an inclusive and supportive environment where

every voice is valued.

**Take Accountability**:Own your work and drive positive change, as an empowering individual seeking to make a

meaningful contribution.

**Build Collaboration**:Experience the power of teamwork and diverse perspectives, working collectively towards our

shared goals.

**Deliver Excellence**:Strive for excellence in all aspects, upholding the highest standards of academic excellence,

student support, and professional development opportunities.

At Ashoka University, we are on a mission to redefine higher education and create a remarkable space where

innovation and collaboration thrive. As a **pioneering force in interdisciplinary learning**, we **continually grow**

**and adapt **to stay at the forefront of educational excellence with emphasis on inclusivity and equal opportunity. Our

philosophy revolves around **care, well-being, and connection**, which are deeply embedded in everything we do.

When you join our community, you become part of an extraordinary journey in which you can unleash your potential

and make a meaningful impact. Where education empowers, where innovation thrives, and where excellence and

humility coexist. We truly believe the world will enrich itself when there is progress with purpose.

**About the Centre for Social and Behaviour Change (CSBC)**:
The Centre for Social and Behaviour Change (CSBC), Ashoka University - India’s leading Liberal Arts University - is

funded by a grant from the Bill & Melinda Gates Foundation (BMGF). The vision of CSBC is to establish an institution,

based out of India that is globally reputed for thought leadership and excellence in impactful behaviour change

interventions for low-income and marginalised populations. The Centre is focused on bringing new capabilities such

as behavioural science, design thinking, advanced data analytics and responsive feedback to governments,

practitioners and donors to help better design and optimise behaviour change interventions. We work closely with

Central and State Governments as well as other stakeholders in the areas of nutrition, sanitation, financial inclusion,

maternal & newborn care, data privacy and agriculture.

of behavioural insights across key sectors such as health and nutrition, maternal and newborn care, water and

sanitation, financial services, and education.

**Role and Responsibilities**:
The Associate will be responsible for supporting and coordinating major projects of the Behavioural Insights Unit. We

are seeking someone who has excellent communication and design skills, enjoys working with a diverse range of

people, has an instinct for problem-solving, and is equipped to deal with complex and large projects. This is an

opportunity to work to support the action of the UP BIU to institutionalise the use of behavioural insights in policy

creativity to coordinate across partners and manage project execution in a complex environment.

The Associate will be responsible for the deliverables of the State BIU team, in the following areas:

- **Communications**:will develop reports, presentations and other materials to showcase the project to funders,

partners and other members of the ecosystem;
- **Design Assistance**:will coordinate with vendors and other internal teams towards the creation of impactful

Social and Behavioral Change Communication (SBCC) collaterals, and independently create mock-ups /

low-intensity creatives / audiovisual content using editing tools like Canva, Kinemaster etc;
- **Partner relations**:will work closely with partner organisations to ensure all key stakeholders are regularly

briefed on progress and have clarity on the next steps;
- **Project management**:will produce regular project updates, stakeholder analysis, organise
- meetings and ensure information flow is timely and accurate for all key stakeholders;
- **Scenario planning**:will forecast scenarios, prepare risk analysis reports,