Digital Marketer

**Digital Marketing**

**Job Requirements and Responsibilities**:

- Designs, builds, and maintains our social media presence.
- Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
- Identifies trends and insights and optimizes spend and performance based on the insights.
- Brainstorms new and creative growth strategies through digital marketing.
- Plans, executes, and measures experiments and conversion tests.
- Collaborates with internal teams to create landing pages and optimize user experience.
- Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Identifies critical conversion points and drop off points and optimizes user funnels.
- Collaborates with agencies and other vendor partners.
- Evaluates emerging technologies.
- Provides thought leadership and perspective for adoption where appropriate.

**Qualifications / Skills**:

- Creating and maintaining client relationships
- Self-motivated yet customer-focused
- Proficient in marketing research and statistical analysis
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate

**Education, Experience, and Licensing Requirements**:

- Bachelor’s or master’s degree in marketing or a related field
- Proven working experience in digital marketing, particularly within the industry
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
- Working knowledge of ad serving tools
- Experience in setting up and optimizing PPC campaigns on all major search engines
- Working knowledge of HTML, CSS, and JavaScript development and constraints

**Responsibilities**
- Delivering new designs and concepts to the designing department and handling the e-commerce operations. Coordinate with customer’s needs to understand the market needs and trends.
- Plan and develop merchandising strategies that balance customers’ expectations and company’s objectives
- Analyse sales figures, customers reactions and market trends to anticipate product needs and plan product ranges/stock
- Maximise customer interest and sales levels by displaying products appropriately
- Build constructive customer relationships and team with channel partners to build pipeline and close deals
- Remain up to date with industry’s best practices

**Requirements and skills**
- Proven working experience in merchandising
- Highly creative with experience in identifying target audiences and devising campaigns that engage, inform and motivate
- Up-to-date with the latest merchandising trends and best practices
- Excellent verbal and written communications skills
- Strong listening, presentation and decision making skills
- Commercial acumen and the ability to “decode” customers
- MBA in Marketing or related field
- Having knowledge of 3D software like Matrix 7, Matrix 6 & Rhino 4
- Having knowledge of Adobe Creative Suites like Photoshop and illustrator.

**Job Types**: Full-time, Permanent

Pay: ₹20,000.00 - ₹25,000.00 per month

Schedule:

- Day shift

Supplemental Pay:

- Performance bonus

Work Location: In person