Digital and Social Media Marketing

**Location**: Ashoka Campus/Okhla Office

**Experience (in years)**: 3-5 years of hands-on experience in campaign conceptualization, content development and

performance management for cross-platform digital and social media campaigns ideally with a leading digital/ social

agency or in Edtech/ Education/B2C Business

**Nature of work**: Full-Time

**About Ashoka University**:
Ashoka University is India’s premier interdisciplinary teaching and research university, an institution that has become
a beacon of academic excellence in the less than 10 years since its inception. At Ashoka, we encourage you to embrace
change, learn and grow continuously, and strive for excellence in what you do.

As part of our thriving and committed workforce, you will:
**Be Mission-Driven**: Champion interdisciplinary learning, innovative pedagogy, and academic rigor to transform
Indian higher education.
**Think Strategically**: Collaborate with other innovative colleagues to shape the future of higher education through
strategic planning and a forward-thinking approach.
**Act Authentically**: Embrace authenticity and integrity, fostering an inclusive and supportive environment where
every voice is valued.
**Take Accountability**: Own your work and drive positive change, as an individual seeking to make a meaningful
contribution.
**Build Collaboration**: Experience the power of teamwork and diverse perspectives, working collectively towards our
shared goals.
**Deliver Excellence**: Strive for high quality in all aspects, upholding the highest standards of academic excellence,
student support, and professional development opportunities.

At Ashoka University, we are on a mission to redefine higher education and create a remarkable space where innovation
and collaboration thrives. As a **pioneering force in interdisciplinary learning**, we **continually grow and adapt**
to stay at the forefront of educational excellence with emphasis on inclusivity and equal opportunity. Our philosophy
revolves around **care, well-being, and connection**, which are deeply embedded in everything we do.

When you join our community, you become part of an extraordinary journey in which you can enhance your potential
and make a meaningful impact.

**About High School Programmes**:
Ashoka aims to leverage its brand, unique pedagogy, and best practices to build impactful programs for High School
Students -both offline and online certificate programs. These include The Young Scholars Program (YSP), Ashoka
Horizons, and many others.

**Ashoka Young Scholars Program (YSP), **now in its ninth year is already the most prestigious summer program
for high school students in the country, attracting talented and motivated students to an enriching & immersive college
experience, across its 5 programs in liberal arts, sciences, computer science, humanities and economics &
entrepreneurship streams. The programme continues to expand at an exponential rate with more high schoolers

**Ashoka Horizons **offers short-term, online, learning by-doing (project-based learning), real-world and future
- forward programmes to high schoolers across the country and abroad. Ashoka Horizons courses are specially designed
and for life beyond. Ashoka Horizons was launched in 2020 and has been growing exponentially since.

**Role and Responsibilities**:
This person is responsible for conceptualizing, developing, and managing cross-platform campaigns (digital, social,
programmes through a mix of organic & paid campaigns. The role comes with the following responsibilities:
Developing the annual marketing plans including targets, activity calendar, budgeting & performance metrics

Internal and external (vendor/ agency) coordination in developing & executing planned activities

Conceptualizing, planning & executing ongoing digital & social marketing campaigns digital, social

Measuring and reporting the performance of the different marketing campaigns; and assessing the
effectiveness against goals

Identifying trends, and optimizing performance based on insights; brainstorm new and creative strategies for
growth

**Qualifications and Skills Required**:
**Qualifications
Master’s degree and/or Degree in Digital Marketing from a top-tier institution

3-5 years of functional with digital or social media marketing agencies in a content creation role or in a similar
role within Edtech/ education/ b2C digital businesses.

Preference would be given to Ashoka/ YIF/ YSP alumni.

Demonstrated ability in building & executing growth driven cross-platform campaigns

**Skill Sets
Hands-on technical experience in planning & executing cross-platform campaigns

SEO/SCM expertise desired

Superior English language skills

Exceptional creativity and design skills

Excellent Excel Skills & Data Analysis Skills

Interpersonal skills, ability to collaborate and work effectively across different internal & external stakeholders.

**Application Submission Process**:
**Prepare an Updated CV**: Showcase your pr