Digital Marketing Executive

1 week ago

Mira Road Mumbai Maharashtra, India Punon Technologies Full time

**Campaign Management**:
Location: Mira Road

Immediate Joining

**Responsibilities**:

- Develop and implement digital marketing campaigns across various platforms including Google Ads, Meta Ads, and GMB.
- Monitor campaign performance, analyze key metrics, and optimize campaigns to ensure maximum ROI.
- Stay updated with the latest trends and best practices in digital advertising.

**Keyword Research and Targeting**:

- Conduct thorough keyword research to identify relevant and high-performing keywords for PPC campaigns.
- Utilize advanced targeting techniques to reach the right audience segments and maximize campaign effectiveness.

**Ad Creation and Optimization**:

- Create compelling ad copies and visuals that resonate with the target audience.
- Perform A/B testing of ad creatives, headlines, and targeting options to improve ad performance.

**Google My Business Management**:

- Manage and optimize Google My Business listings to enhance local visibility and drive foot traffic to physical locations.
- Monitor and respond to customer reviews, inquiries, and comments on GMB listings.

**Content Writing**:

- Write engaging and persuasive content for digital ads, landing pages, social media posts, and other marketing collaterals.
- Ensure content aligns with brand voice, messaging, and marketing objectives.

**Analytics and Reporting**:

- Track key performance indicators (KPIs) such as click-through rate (CTR), conversion rate, and cost per acquisition (CPA).
- Prepare regular reports detailing campaign performance and provide actionable insights for improvement.

**Salary**: ₹20,000.00 - ₹45,000.00 per month

Schedule:

- Day shift

**Education**:

- Bachelor's (preferred)

Work Location: In person

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