Social Media Executive

2 days ago

Chandigarh Chandigarh, India Webroot Technologies Full time

At Webroot Technologies, we are committed to innovating and leading the way in the tech industry. We believe that effective communication and engagement with our audience is key to our success. We’re looking for a passionate Social Media Executive to join our dynamic team.

**Responsibilities**:

- Develop and execute creative social media strategies to increase brand awareness and engagement across platforms such as Facebook, Twitter, Instagram, and LinkedIn.
- Create compelling, high-quality content, including graphics, videos, and written posts, tailored to different audiences and platforms.
- Monitor, analyze, and report on social media performance metrics to measure the success of campaigns and initiatives.
- Engage with our online community by responding to comments, messages, and mentions in a timely and authentic manner.
- Stay up to date with the latest social media trends, tools, and best practices, adapting strategies to keep our content fresh and relevant.
- Collaborate with cross-functional teams, including marketing, sales, and design, to ensure brand consistency and integrated messaging.
- Generate engaging content daily, including blog posts, infographics, videos, and podcasts, that resonates with our target audience.
- Utilize social media analytics to track performance, optimize strategies, and provide insights for future campaigns.
- Foster relationships with influencers, partners, and the community to broaden our reach and engagement.
- Execute social media advertising campaigns, managing budgets and targeting to maximize ROI.
- Conduct competitor analysis and market research to identify trends and opportunities.
- Manage day-to-day social media activities, including posting, monitoring, and responding to audience interactions.
- Conduct audience research and create buyer personas to better tailor content and campaigns.
- Collaborate with the marketing team to integrate social media strategies with overall marketing initiatives.
- Stay current on industry trends and emerging social media platforms to ensure we remain at the forefront of digital marketing.
- Prepare monthly performance reports and provide actionable insights to enhance engagement and growth.

Pay: ₹15,966.19 - ₹22,000.78 per month

Schedule:

- Day shift

**Education**:

- Bachelor's (preferred)

**Experience**:

- Social media marketing: 1 year (required)
- total work: 1 year (preferred)

License/Certification:

- Digital marketing (preferred)

Work Location: In person

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