Digital Marketing

5 days ago

Chennai Tamil Nadu, India HFG Entertainments Private Limited Full time

**Title - Digital marketing**

**Job description**:
Game Marketing & Promotion

*Plan and execute digital campaigns for game launches, updates, and

seasonal events.

*Develop and manage App Store Optimization (ASO) strategies for Google

Play, App Store, Samsung Galaxy Store, and other third-party stores.

*Coordinate pre-registration campaigns, paid user acquisition (UA), and

organic growth strategies.

Social Media & Community Management

*Manage and grow official channels (Facebook, Instagram, X/Twitter,

YouTube, Discord, etc.) with engaging daily/weekly content.

*Create and schedule promotional posts, teaser videos, and

announcements.

*Engage with player communities and respond to feedback professionally.

Creative & Content Coordination

*Collaborate with the design and video teams to create ads, trailers,

posters, short videos, and in-game promotional materials.

*Write compelling ad copies, social captions, and push notification

content aligned with brand tone.

*Track trends in gaming and pop culture to produce viral, relevant

content.

Analytics & Performance Tracking

*Monitor campaign performance using Google Ads, Meta Ads, Firebase

Analytics, Play Console, and App Store Connect.

*Prepare weekly and monthly marketing performance reports with

actionable insights.

Influencer & Cross-Promotion

*Identify and collaborate with gaming influencers, YouTubers, and

community leaders.

*Manage influencer campaigns and partnerships for visibility and brand

awareness.

**Required Skills & Qualifications**

*Bachelor’s degree in Marketing, Communications, or related field.

*0-2+ years of experience in digital marketing for mobile apps or gaming

industry. **(Freshers can also apply)**

*Strong understanding of Google Play Console, ASO, mobile ad networks

(Google Ads, Meta, Unity Ads, etc.)

*Experience with social media marketing, YouTube content strategy, and

basic video editing tools.

*Analytical mindset with the ability to interpret campaign data and make

data-driven decisions.

*Creative thinker with passion for games and storytelling.

*Excellent English communication and writing skills.

Preferred Qualifications

*Fresher or Experience in gaming communities, app analytics tools

(Firebase) or paid campaigns.

*Knowledge of basic AI prompt tools (Gemini, Midjourney, ChatGpt) for

creative coordination.

Contact No: 7550239181

**Job Type**: Permanent

Pay: ₹20,000.00 - ₹30,000.00 per month

**Benefits**:

- Provident Fund

Work Location: In person

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