
Content Marketer
7 days ago
**Description**:
**Key Responsibilities**:
- Content Strategy Development: Develop and implement comprehensive content strategies aligned with business goals, target audience, and SEO best practices.
- Content Creation: Produce high-quality, engaging content including blog posts, articles, case studies, infographics, and more. Ensure all content is optimized for search engines and resonates with the target audience.
- SEO Optimization: Conduct keyword research, analyze trends, and optimize content for search engines to improve visibility and drive organic traffic.
- Backlink and Outreach: Identify opportunities for backlink acquisition through outreach strategies. Build relationships with influencers, bloggers, and industry experts to secure quality backlinks and enhance brand authority.
- Content Planning: Collaborate with cross-functional teams to plan and prioritize content initiatives. Create editorial calendars and ensure timely delivery of content assets.
- Performance Analysis: Monitor and analyze content performance metrics using tools like Google Analytics, Ahrefs, and SEMrush. Use insights to refine content strategies and drive continuous improvement.
- Communication and Collaboration: Work closely with the marketing team to align content initiatives with overall marketing objectives. Communicate effectively with internal stakeholders and external partners.
**Requirements**:
- Bachelor's degree in Marketing, Communications, or related field.
- Proven experience in content marketing, with a strong portfolio showcasing writing skills and successful content campaigns.
- Deep understanding of SEO principles and best practices.
- Proficiency in tools such as Ahrefs, Google Search Console, Google Analytics, and SEMrush.
- Excellent communication and interpersonal skills.
- Strong analytical skills and ability to interpret data to drive decision-making.
- Self-motivated with the ability to work independently and as part of a team.
- Experience in outreach and backlink acquisition is a plus.
**Benefits**:
- Opportunity to work in a dynamic and collaborative environment.
- Room for creativity and innovation in content strategy development.
- Competitive salary and benefits package.
- Growth and advancement opportunities within the company.
If you're passionate about content marketing, SEO, and driving impactful results, we'd love to hear from you
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