PPC Executive

7 days ago

Mohali Punjab, India Smartz Minds Full time

**Job Title: PPC Executive**

**Key Responsibilities**:

- Create, manage, and optimize PPC campaigns across platforms (Google Ads, Bing Ads, Facebook, etc.).
- Set up ad copy, keyword targeting, bidding strategies, and budget management.
- Perform regular account audits and identify areas for improvement.
- Conduct thorough keyword research to identify new opportunities and optimize ad campaigns.
- Use tools like Google Keyword Planner, SEMrush, or Ah refs to refine keyword lists.
- Monitor and analyze campaign performance using Google Analytics, Google Ads reports, and other PPC tools.
- Provide regular performance reports with actionable insights and recommendations.
- Run A/B tests for ads, landing pages, and other campaign elements to improve conversion rates.
- Ensure efficient spending across multiple PPC accounts and campaigns.
- Monitor cost-per-click (CPC), cost-per-conversion (CPA), and return on ad spend (ROAS).
- Update clients on campaign performance and provide recommendations for optimization.
- Collaborate with internal teams to align PPC strategy with overall marketing objectives.
- Keep up to date with the latest trends, tools, and best practices in PPC advertising.

**Requirements**:

- 1.5 year of experience managing paid search campaigns (Google Ads, Bing Ads, or other PPC platforms).
- Knowledge of Google Ads and Google Analytics.
- Familiarity with keyword research tools (Google Keyword Planner, SEMrush, Ahrefs, etc.).
- Strong analytical skills and experience in interpreting campaign data.
- A basic understanding of A/B testing and conversion optimization.
- Ability to multitask and manage multiple campaigns.
- Strong written and verbal communication skills.
- A willingness to learn and stay up-to-date with the latest PPC trends and tools.

**How to Apply:

- **

Pay: ₹10,000.00 - ₹20,000.00 per month

**Benefits**:

- Flexible schedule
- Paid sick time

Schedule:

- Day shift
- Monday to Friday

Supplemental Pay:

- Overtime pay
- Performance bonus

Work Location: In person

Expected Start Date: 27/06/2025

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