Motion Graphic Designer

**Role Overview**

The Motion Graphic Designer & Video Editor is a **central creative force** responsible for crafting high-impact video content that showcases our SaaS products. This role blends **storytelling, motion design, video editing, and trend adaptation** to deliver marketing and product videos that educate, engage, and convert.

From **UI walkthroughs and onboarding tutorials** to **explainer videos and viral social media snippets**, this individual ensures our video assets are **visually striking, brand-aligned, and platform-ready**, driving user adoption, retention, and overall product awareness.

**Key Responsibilities**

**1. Creative Conceptualization**

Collaborate with **marketing, product, and UI/UX teams** to understand SaaS features and target audience pain points.

Develop **scripts, storyboards, and visual concepts** that simplify complex product flows into **engaging narratives**.

**2. Technical Production & Animation**

Design **high-fidelity UI animations** in **Adobe After Effects**, bringing dashboards, micro-interactions, and workflows to life.

Create **dynamic motion graphics**, kinetic typography, and animated infographics to visualize technical concepts.

Capture **high-quality screen recordings** for product demos using tools like Camtasia, ScreenFlow, or OBS Studio.

**3. Advanced Editing & Post-Production**

Edit videos in **Adobe Premiere Pro, DaVinci Resolve, or CapCut**, ensuring **cinematic pacing, smooth transitions, and professional audio mixing**.

Perform **color grading, compositing, VFX integration**, and format optimization for different platforms.

Incorporate **voiceovers, background scores, captions, and SEO-friendly transcripts** for maximum impact.

Adapt long-form videos into **short-form snippets (Reels, Shorts, LinkedIn clips)** for social media engagement.

Manage **versioning, localization**, and **platform-specific adaptations** without compromising quality.

**4. Trend Replication & Innovation**

**Track and replicate trending video styles** across B2B SaaS and social media platforms while keeping content brand-compliant.

Experiment with **modern formats** like AI-generated scenes, AR filters, animated typography, and creative transitions.

Use tools like **Runway ML, VEED.io, Descript, Topaz AI** for AI-powered editing, visual effects, and creative automation.

Generate **micro-content** for high-frequency marketing campaigns, event promos, and internal updates.

**5. Brand Quality & Collaboration**

Develop **internal video style guides** covering typography, motion language, and animation templates for consistency.

Collaborate with **design and marketing teams** for cross-platform campaigns, product launches, and webinars.

Ensure **asset version control, feedback loops, and project documentation** for smooth workflow handovers.

**Required Skills & Qualifications**

**Technical Expertise**

Adobe After Effects (UI animation, motion graphics), Adobe Premiere Pro, Photoshop, Illustrator

DaVinci Resolve (color grading, compositing), Camtasia or OBS (screen capture)

Familiarity with AI tools like Runway ML, Descript, and Topaz Video AI for modern video workflows

**Creative & Professional Attributes**

Strong understanding of **design principles, typography, and visual hierarchy**

Ability to **replicate social media video trends** while keeping a **professional SaaS tone**

Experience with **multi-format video delivery**: web, social, product onboarding, and internal training

**Experience & Education**

2-5 years in **video production or motion design**, preferably in **SaaS, IT, or tech marketing**

Bachelor’s degree in Multimedia, Animation, Graphic Design, or related fields preferred but not mandatory with a strong portfolio

**Portfolio Requirements**

**60-90 sec demo reel** highlighting SaaS product demos, UI animations, and motion design capabilities.

Examples of **trend-based videos** (short-form, social-first) demonstrating creative adaptation.

Work samples showing **technical storytelling, product walkthroughs, and dynamic motion graphics**.