Sales Officer

6 days ago

Anand, India Patel Infrastructure Limited Full time

**Job Title: Sales Officer - FMCG (Ghee, Honey, Staples)**
**Industry**: FMCG / Food Products / Organic Staples
**Experience Required**: 2-5 years in FMCG sales

**Job Summary**:
The Sales Officer will be responsible for **market coverage, order generation, distributor coordination,** and executing trade promotions as per the company's strategy.

**Key Responsibilities**:
**Sales Execution**
- Generate primary and secondary sales as per assigned targets.
- Achieve numeric and weighted distribution goals in the assigned territory.
- Ensure regular order booking and billing through distributor channels.

**Retail & Market Coverage**
- Visit outlets as per the beat plan to ensure availability, visibility, and activation.
- Expand retail coverage and improve market penetration in assigned areas.

**Distributor & Trade Management**
- Coordinate with distributors for stock availability, order processing, and claims.
- Monitor distributor ROI and ensure healthy stock rotation.

**Reporting & Insights**
- Maintain accurate daily sales reports, beat plans, and outlet coverage data.
- Share market intelligence and competitor insights with ASM.

**Visibility & Merchandising**
- Ensure timely deployment of POSM and visibility elements at retail outlets.
- Support new product launches, schemes, and local-level activations.

**Experience**:

- 2-5 years of experience in the FMCG field sales.
- Experience in handling **food category products** like staples, oil, ghee, honey, etc.
- Exposure to **GT, MT, or Q-commerce** is a plus.

**Education**:

- Graduate in any discipline (B.Com / BBA / BA / B.Sc)
- MBA or a PG Diploma in Sales/Marketing is an added advantage.

**Skills**:

- Strong interpersonal and communication skills
- Good knowledge of local geography and trade practices
- Basic Excel/reporting skills and smartphone proficiency
- Target-oriented and self-motivated

**Job Types**: Full-time, Permanent

Pay: ₹500,000.00 - ₹600,000.00 per year

**Benefits**:

- Food provided
- Health insurance
- Provident Fund

Schedule:

- Day shift
- Fixed shift

**Experience**:

- FMCG Sales : 3 years (required)

**Location**:

- Anand, Gujarat (required)

Willingness to travel:

- 100% (required)

Work Location: In person

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