Sem Executive

4 days ago

Gurgaon, India Swaran Soft Support Solutions Full time

Job Title: SEM Executive

Exp. Required: 2 to 3 years

Industry: IT (5 days working)

Location: Sec-49, Gurgaon

Job Overview:
As a Search Engine Marketing (SEM) Executive, you will play a crucial role in developing and implementing effective SEM strategies to drive online traffic, enhance brand visibility, and achieve business goals. You will be responsible for managing and optimizing paid search campaigns across various platforms, analyzing performance metrics, and staying updated on industry trends to ensure the success of online marketing initiatives.

Key Responsibilities:

- Campaign Management:

- Plan, execute, and optimize SEM campaigns on platforms such as Google Ads, Bing Ads, and other relevant channels.
- Conduct keyword research to identify high-value and relevant keywords for campaigns.
- Develop compelling ad copy and creative assets to improve ad performance.
- Budget Management:

- Monitor and manage advertising budgets to ensure efficient allocation of resources.
- Analyze and adjust bids to maximize return on investment and achieve campaign objectives.
- Performance Analysis:

- Regularly analyze campaign performance data, identify trends, and provide actionable insights.
- Utilize analytics tools to track key performance indicators (KPIs) and make data-driven decisions.
- A/B Testing:

- Conduct A/B testing of ad creatives, landing pages, and other campaign elements to optimize for conversions.
- Implement and iterate on successful testing strategies.
- Competitor Analysis:

- Stay informed about industry trends and competitor activities.
- Conduct competitive analysis to identify opportunities and threats in the market.
- Collaboration:

- Work closely with the marketing team to align SEM strategies with overall marketing objectives.
- Collaborate with other departments to ensure consistency in messaging and branding.
- Reporting:

- Generate regular reports on campaign performance and present findings to key stakeholders.
- Provide recommendations for improvement based on data analysis.
- Adherence to Best Practices:

- Stay up-to-date on SEM best practices, algorithm changes, and industry developments.
- Implement and advocate for industry best practices to maximize results.

Qualifications:

- Bachelor’s degree in Marketing, Business, or a related field.
- Proven experience in managing SEM campaigns, preferably in a B2B or B2C environment.
- Proficiency in using Google Ads, Bing Ads, and other relevant SEM tools.
- Strong analytical skills and experience with data-driven decision-making.
- Excellent communication and collaboration skills.
- Certification in Google Ads or other relevant certifications is a plus.

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