Social Media Executive
22 hours ago
**Key Responsibilities:Paid Campaign Management**:
- Plan, set up, and manage paid advertising campaigns across:
- **Facebook & Instagram (Meta Ads Manager)**:
- **LinkedIn Campaign Manager**:
- Monitor, analyze, and optimize campaigns for performance KPIs like **CTR, CPC, ROAS, Leads, and Conversions**.
- Conduct A/B testing on creatives, audience segments, and copy.
- Manage campaign budgets and maximize ROI.
**Organic Social Media Management**:
- Develop and execute engaging content strategies for **Facebook and Instagram** (organic).
- Create and manage monthly **content calendars** in alignment with brand goals.
- Monitor page engagement, respond to comments/messages, and grow organic followers.
- Collaborate with the design/content teams for visually appealing creatives.
- Analyze insights and performance of organic content and optimize strategy accordingly.
**Reporting & Analysis**:
- Track and report performance of both paid and organic activities.
- Provide weekly/monthly reports with key insights and suggestions.
- Stay updated on algorithm changes and platform best practices.
**Requirements**:
- 1-2 years of proven experience in:
- Running **paid Meta (Facebook & Instagram)** and **LinkedIn ad campaigns**.
- Managing **organic content strategy** for Facebook and Instagram.
- Strong knowledge of Meta Ads Manager and LinkedIn Campaign Manager.
- Ability to analyze data and optimize campaigns based on metrics.
- Excellent written and verbal communication skills.
- Familiarity with social media tools like **Meta Business Suite**, **Hootsuite**, or similar.
- Basic understanding of creative best practices for different platforms.
- Degree in Marketing, Mass Communication, or related field is preferred.
Pay: ₹25,000.00 - ₹30,000.00 per month
Work Location: In person
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