Paid Media Executive

4 days ago

Thane, India CREZVATIC PRIVATE LIMITED Full time

**Responsibilities**:

- **Strategy Development**: Collaborate with the marketing team and clients to develop advertising strategies aligned with business goals and target audience.
- **Campaign Planning**: Conduct thorough research and analysis to identify target audience, keywords, demographics, and interests for effective campaign targeting and messaging.
- **Campaign Setup**: Create and set up Google and Facebook ad campaigns, including ad groups, targeting options, bidding strategies, and tracking mechanisms.
- **Ad Creation and Copywriting**: Develop compelling and engaging ad creatives, headlines, and ad copy that resonate with the target audience and align with campaign objectives.
- **Performance Optimization**: Monitor and analyze campaign performance metrics, such as click-through rates (CTR), conversion rates, and return on ad spend (ROAS).
- Implement optimization strategies to improve campaign performance.
- **A/B Testing**: Conduct experiments and A/B tests to identify the most effective ad variations, landing pages, and targeting strategies. Implement the findings to improve campaign performance.
- **Budget Management**: Monitor campaign budgets and allocate funds effectively to maximize ROI. Provide recommendations on budget adjustments based on campaign performance.
- **Conversion Tracking and Reporting**: Set up conversion tracking and reporting systems to measure the effectiveness of campaigns. Generate regular reports and provide insights to clients and internal stakeholders.
- **Stay Up-to-Date**: Keep up with the latest trends, features, and best practices in Google and Facebook advertising. Implement new strategies and features to enhance campaign performance.
- Team management experience
- Experience with Managing Multiple Ad Campaigns at the same time.
- Collaborate with the internal team to develop and execute comprehensive digital marketing strategies.
- Communicate regularly with clients to provide campaign updates and performance reports.
- Provide regular analysis of competitors' advertising strategies to ensure our clients remain competitive.

Pay: From ₹250,000.00 per year

Schedule:

- Day shift
- Fixed shift
- Monday to Friday

Ability to commute/relocate:

- Thane, Maharashtra: Reliably commute or planning to relocate before starting work (required)

**Education**:

- Bachelor's (preferred)

**Experience**:

- total work: 2 years (preferred)

Work Location: In person

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