PPC Expert

4 days ago

Nava Vadaj Ahmedabad Gujarat, India Store Transform Full time

Responsibilities:
Being informed of the latest developments and trends in PPC and being the in house expert;
Analysing the success of the paid campaigns;
Reporting the results of campaigns to key stakeholders;
Planning and developing an effective paid media strategy;
Gather data and report on campaign statistics to help to improve overall campaign performance, traffic, ACPC, ACoS / ROAS, CTR;
Plan and implement organic and paid search initiatives;
Leading across paid media activity, across key channels, including Google Ads & Facebook and Instagram advertising;
Manage and monitor spend for PPC and SEO in lines with digital budget;
Build and manage paid advertising campaigns through Amazon Marketing Services, Google Ads and Facebook Ads;
Budget planning and budget management with flexible month/annual PPC budgets;
Strong knowledge of SEO is beneficial;
Profitably increase Ad spend/ROI;
Analyse and evaluate campaign success but identifying any future opportunities;
Monitoring and ever improving ways to optimise campaigns and take on board future learning briefs;
Running all PPC channels, including Google AdWords and retargeting.

**Requirements**:
Educated to a degree level (or equivalent) is essential, preferably in a business, marketing, advertising or media context;
Passionate of all things marketing, media and PPC;
Strong analytical and problem-solving skills;
Must have at least 3 years’ experience of PPC;
Strong organisation skills for self and others, paying attention to the details;
Hold a full clean driving license;
Must be degree educated;
Expertise in some advertising and analytics platforms such as Amazon Marketing Service (AMS), Sellics, Google Ads, Google Analytics, and Facebook Ads;
Full understanding of various marketing platforms;
Strong written and verbal communication skills;
Passionate about a career in marketing with a continual desire to grow and build on experience.

Drive ROAS, slash CPA, and boost CTR for high-budget clients.

Master Performance Max, GTM, & automation.

Leverage data-driven insights from Google Data Studio to optimize funnels.

Experience with Magento, Shopify, or WordPress is a must.

Manage product feeds, bid automation, & scale accounts profitably. Bonus if you know Facebook/TikTok Ads

Pay: ₹40,000.00 - ₹100,000.00 per month

Schedule:

- Day shift

Work Location: In person

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