Field Marketer

We are looking for an enthusiastic and results-driven **Field Marketer** to join our team. As a Field Marketer, you will be responsible for executing field marketing strategies, promoting the agency’s study abroad programs, and directly engaging with potential students, educational institutions, and other relevant stakeholders. You will also lead Below-the-Line (BTL) campaigns to build strong relationships, enhance brand presence, and drive leads and conversions.

**Key Responsibilities**:

- **Field Marketing Campaign Execution**:

- Plan, execute, and manage field marketing activities including campus visits, educational fairs, workshops, seminars, and one-on-one student interactions.
- Identify and target potential student markets through direct engagement at high schools, colleges, and other educational institutions.
- Develop and distribute marketing materials (brochures, flyers, etc.) at various events to increase awareness of the study abroad opportunities.
- **BTL Campaigns**:

- Design and implement Below-the-Line (BTL) marketing strategies focused on direct customer interaction to generate high-quality leads and drive conversions.
- Conduct on-ground activations, including local events, roadshows, and product demonstrations to engage the community and increase program awareness.
- Build and maintain strong relationships with local influencers, educational consultants, and stakeholders to facilitate lead generation.
- **Brand Promotion & Awareness**:

- Represent the agency at external events and activities to ensure consistent brand messaging.
- Assist in the promotion of the agency’s services and programs through face-to-face marketing.
- Gather real-time feedback from potential students to inform marketing strategies and refine our offerings.
- **Reporting & Data Collection**:

- Track and report on the effectiveness of field marketing campaigns, providing insights and recommendations for improvements.
- Maintain records of leads and interactions and ensure data is entered accurately into the CRM system for follow-up actions.
- Provide regular feedback on the competitive landscape, market trends, and customer preferences.
- **Collaboration**:

- Work closely with the internal marketing team to align field activities with overall marketing objectives.
- Collaborate with sales teams to ensure seamless lead handover and conversion.

**Qualifications**:

- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Proven experience in field marketing, event management, or BTL marketing campaigns (preferably in the education sector).
- Strong interpersonal and communication skills with the ability to engage with diverse audiences.
- Ability to work independently and handle multiple projects simultaneously.
- Experience in CRM tools and reporting software is a plus.
- Proactive, self-motivated, and able to work in a fast-paced environment.
- A passion for international education and helping students achieve their dreams.

**Preferred Skills**:

- Experience with digital marketing and social media promotions.
- Previous experience in the study abroad or education industry is a strong plus.
- Knowledge of cultural trends and local market dynamics.

**Benefits**:

- Competitive salary and performance-based incentives.
- Opportunity for career growth in the dynamic education industry.
- Exposure to international education markets.
- Professional development opportunities.

**Job Types**: Full-time, Permanent

Pay: ₹9,976.72 - ₹20,000.00 per month

Schedule:

- Day shift

Work Location: In person