Digital Marketer

18 hours ago

New Town Kolkata West Bengal, India IB Arts Pvt. Ltd. Full time

**Responsibilities**:_
- Develop compelling and engaging content for websites, blogs, social media, and other digital platforms to attract and retain target audiences.
- Optimize website content and landing pages for search engines to improve organic search rankings and manage paid search campaigns.
- Create, curate, and manage published content (images, video, written) on various social media platforms to increase brand awareness and drive engagement.
- Monitor and analyze campaign performance metrics using tools like Google Analytics, and prepare regular reports to assess effectiveness and ROI.
- Work closely with the marketing team, design team, and other departments to ensure cohesive and effective marketing strategies.
- Stay updated with the latest digital marketing trends, industry developments, and competitor activities to identify new opportunities and strategies.
- Assist in managing the digital marketing budget, ensuring efficient allocation of resources and maximizing ROI.
- **Eligibility**:_
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 1-3 years of experience in digital marketing or a similar role.
- Strong understanding of digital marketing concepts and best practices.
- Proficiency in using digital marketing tools and platforms (e.g., Google Analytics, Google Ads, Facebook Ads Manager, GTM, SEO tools).
- Excellent written and verbal communication skills.
- Creative thinking and problem-solving abilities.
- Strong project management skills and attention to detail.
- Experience with e-commerce marketing.
- **Good To Have**:_
- Attention to detail is must.
- Certification in Google Analytics, Google AdWords, and LinkedIn Ads
- Certification / Training in MS-office tools
- Experience in agency setup and PR & branding background
- Intermediate SEO knowledge
- **Selection Process**_:

- Introductory Call
- Interview Round
- Personality Assesment Test
- Final Interview Round
- **Experience**_ : 1 - 3 Years
- **Job Location**_ : Kolkata
- **Shift**_ : Day Shift (Mon-Fri)
- **Job Type**:_Permanent/Full-time

**Job Types**: Full-time, Permanent

Pay: ₹250,000.00 - ₹300,000.00 per year

**Job Types**: Full-time, Fresher

Schedule:

- Monday to Friday
- Morning shift

Ability to commute/relocate:

- New Town, Kolkata, West Bengal: Reliably commute or planning to relocate before starting work (preferred)

**Experience**:

- Digital marketing: 1 year (preferred)

Work Location: In person

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