Digital Marketing Executive

8 hours ago

New Town Kolkata West Bengal, India Pragma Eateries Pvt Ltd Full time

**Job Title**:
Digital Marketing Executive

**Department**:
Marketing

**Location**:
Kolkata

**Job Summary**:
**Key Responsibilities**:

- **Digital Strategy & Planning**:

- Assist in the development and implementation of digital marketing strategies to achieve business objectives.
- Monitor trends and provide insights to improve campaign effectiveness.
- **Search Engine Optimization (SEO) & Content Management**:

- Perform keyword research and implement on-page and off-page SEO strategies.
- Optimize website content, blogs, and landing pages to enhance visibility and traffic.
- **Pay-Per-Click (PPC) Campaigns**:

- Create, manage, and analyze PPC campaigns across Google Ads, Facebook Ads, and other platforms.
- Monitor budgets and adjust bidding strategies to maximize ROI.
- **Social Media Marketing**:

- Develop and execute social media strategies to drive engagement and brand awareness.
- Manage social media platforms, including content scheduling, monitoring, and reporting.
- **Analytics & Reporting**:

- Track, measure, and report the performance of all digital marketing efforts using tools like Google Analytics and HubSpot.
- Provide actionable insights to improve campaign performance and user experience.
- **Collaboration**:

- Coordinate with the content, design, and development teams to execute campaigns.
- Ensure brand consistency across all digital channels.

**Requirements**:

- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 2+ years of experience in digital marketing or a related role.
- Proficiency in tools like Google Analytics, Google Ads, Facebook Ads Manager, and SEO tools (e.g., SEMrush, Ahrefs).
- Strong understanding of current digital marketing trends and best practices.
- Excellent written and verbal communication skills.
- Analytical mindset with the ability to interpret data and translate it into actionable insights.
- Basic knowledge of HTML/CSS is a plus.

**Key Competencies**:

- Creativity and innovation.
- Strong problem-solving and organizational skills.
- Ability to work both independently and collaboratively in a fast-paced environment.
- Results-driven with attention to detail.

**Benefits**:

- Competitive salary and performance bonuses.
- Opportunity for professional growth and skill development.

**Job Types**: Full-time, Permanent

Pay: ₹12,000.00 - ₹20,000.00 per month

**Benefits**:

- Provident Fund

Schedule:

- Day shift
- Fixed shift
- Weekend availability

Supplemental Pay:

- Yearly bonus

**Experience**:

- total work: 1 year (preferred)

Work Location: In person

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