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Jr. Digital Marketing Executive

3 weeks ago

Mumbai Maharashtra, India BIID Full time

Job Description: Digital Marketing Executive

**Position Title**: Digital Marketing Executive
**Location**: Mumbai
**Department**: Marketing
**Employment Type**: Full-Time

**Position Overview**:
**Key Responsibilities**:

- **SEO Management**: Optimize website and content for organic search visibility, including keyword research, on-page SEO, technical SEO, and backlink building.
- **Social Media Marketing**: Develop and execute engaging social media campaigns, manage social media accounts, and track social performance metrics.
- **Paid Advertising**: Manage PPC campaigns (Google Ads, social media ads), optimize campaigns to meet goals (CPC, CTR, conversion rates), and monitor ROI.
- **Content Creation**: Collaborate with the content team to create engaging and relevant digital content, including blog posts, infographics, videos, and other multimedia.
- **Analytics & Reporting**: Track and analyze campaign performance using tools like Google Analytics, Google Search Console, social media insights, and other marketing platforms to optimize strategies.
- **Brand Awareness**: Work with the team to strengthen brand presence and engage with target audiences online.
- **Market Research**: Stay up-to-date with the latest digital marketing trends, tools, technologies, and best practices.

**Required Skills & Qualifications**:

- **Experience**: 2-3 years of hands-on experience in digital marketing, with a focus on SEO, SEM, content marketing, and social media.
- **Education**: Bachelor's degree in Marketing, Business, Communications, or a related field (or equivalent work experience).
- **Technical Skills**:

- Proficiency in Google Analytics, Google Ads, Facebook Ads Manager, and other digital marketing tools.
- Knowledge of SEO tools (e.g., SEMrush, Ahrefs, Moz).

Pay: ₹15,000.00 - ₹30,000.00 per month

Schedule:

- Day shift

**Experience**:

- Digital marketing: 1 year (preferred)

Work Location: In person