
Digital Marketing Assistant
4 days ago
**Digital Marketing Assistant Roles and Responsibilities**
**1. Content Creation and Management**:
- Collaborate with the design team to create graphics, videos, and other promotional materials.
**2. Social Media Marketing**:
- Manage and schedule posts across social media platforms like LinkedIn, Facebook, Instagram, and Twitter.
- Monitor engagement, respond to comments, and foster a vibrant online community.
- Track and analyze social media performance to optimize future campaigns.
- Monitor campaign performance metrics like open rates, click-through rates, and conversions.
**4. Search Engine Optimization (SEO) and Pay-Per-Click (PPC)**:
- Assist in optimizing website content and structure for search engines.
- Support the execution of paid ad campaigns on platforms like Google Ads and social media.
- Monitor and report on SEO rankings and PPC performance.
**5. Analytics and Reporting**:
- Use tools like Google Analytics to track website traffic and user behavior.
- Analyze digital campaign performance and provide actionable insights to improve ROI.
**6. Event Promotion**:
- Develop and execute digital marketing strategies to promote exhibitions and events.
- Collaborate with sales and operations teams to align marketing efforts with event goals.
- Assist in creating buzz through teaser campaigns, countdowns, and live event coverage.
**7. Audience Engagement**:
- Engage with exhibitors, attendees, and stakeholders through digital platforms.
- Collect feedback and insights to improve future events and marketing strategies.
**8. CRM and Lead Management**:
- Maintain and update customer relationship management (CRM) systems.
- Track leads generated from digital campaigns and coordinate with the sales team for follow-ups.
**9. Competitor Analysis**:
- Monitor competitors’ digital marketing activities and identify trends or opportunities.
**10. Budget Management**:
- Assist in managing digital marketing budgets, ensuring cost-effective strategies.
**Job Types**: Full-time, Permanent
Pay: ₹20,000.00 - ₹25,000.00 per month
Schedule:
- Day shift
**Education**:
- Bachelor's (preferred)
**Experience**:
- Digital marketing: 1 year (required)
- total work: 1 year (required)
Work Location: In person
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