Digital Marketing Expert

22 hours ago

Kolkata West Bengal, India Saraf Academy Full time

**Job description**

We are seeking a skilled Digital Marketing Specialist to join Saraf Academy, an educational institution dedicated to delivering exceptional learning experiences. As a part of our dynamic team, you will spearhead our digital marketing efforts across various online platforms to enhance our digital presence, engage with our audience, and drive measurable results in lead generation and conversion. This role is ideal for someone who is passionate about leveraging digital tools and strategies to achieve business goals and who thrives in a fast-paced environment.

**Key Responsibilities**:

- **Campaign Management**: Design, implement, and manage digital marketing campaigns across multiple platforms, ensuring alignment with our business objectives.
- **Data Analysis**: Monitor and analyze campaign performance using data analytics tools to optimize strategies and maximize ROI.
- **SEO and SEM**: Execute search engine optimization and marketing activities, including keyword research, content optimization, and link-building to enhance organic search visibility and rankings.
- **Social Media Management**: Manage social media profiles, create engaging content, and implement strategies to increase followers and engagement.
- **Lead Generation**: Implement targeted strategies for lead generation and conversion optimization to drive new student enrollments and partnerships.
- **Content Creation**: Collaborate with the content team to create high-quality content for various digital platforms, including blogs, videos, and social media posts.
- **Performance Reporting**: Regularly report on key performance metrics, providing insights and action plans to stakeholders to inform decision-making.

**Qualifications**:

- Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
- Proven experience of 1-2 years in digital marketing, particularly in performance marketing, SEO, SEM, and data analytics.
- Strong understanding of current online marketing concepts, strategy, and best practices.
- Experience with digital marketing tools and platforms such as Google Analytics, Google Ads, CRM software, and SEO tools.
- Excellent analytical skills and ability to mine data for actionable insights.
- Strong communication and organizational skills, with the ability to manage multiple projects simultaneously.

Pay: ₹13,000.00 - ₹18,000.00 per month

Schedule:

- Day shift
- Fixed shift

**Education**:

- Bachelor's (required)

**Location**:

- Kolkata, West Bengal (preferred)

Work Location: In person

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