Digital Marketing Executive

1 week ago

Mohali Punjab, India WisewayTec Full time

**Responsibilities**:
**On-Page Optimization**:

- Implement on-page SEO best practices, including optimizing meta tags, headers, and content.
- Collaborate with content creators to ensure high-quality, SEO-friendly content.

**Technical SEO**:

- Conduct technical audits to identify and address issues affecting website performance.
- Work closely with the development team to implement SEO-friendly site architecture and improve page speed.

**Off-Page Optimization**:

- Develop and execute off-page optimization strategies, including link building and social media signals.
- Monitor and analyze backlink profiles, identifying opportunities for improvement.

**Keyword Research and Analysis**:

- Conduct comprehensive keyword research to identify opportunities for website optimization.
- Analyze search volume, competition, and user intent to develop effective keyword strategies.

**Content Strategy**:

- Collaborate with content creators to develop and execute a content strategy aligned with SEO goals.
- Ensure content is engaging, relevant, and optimized for search engines.

**Outreach and Relationship Building (guest post)**:

- Collaborate with external publications, bloggers, and industry influencers to pitch, secure, and maintain guest post opportunities.

**Stay Updated on Industry Trends**:

- Stay abreast of industry trends, algorithm updates, and best practices.
- Propose and implement innovative SEO strategies to maintain a competitive edge.

**Qualifications**:

- Having at least 6 months experience in SEO.
- In-depth knowledge of SEO best practices, search engine algorithms, and ranking factors.
- Familiarity with SEO tools and analytics platforms (e.g., Google Search console, Google Analytics, SEMrush, Moz, Canva,).
- Strong analytical and problem-solving skills.
- Excellent communication and collaboration skills.
- Monitor and analyze the performance of campaigns using tools like Google Analytics, and make data-driven adjustments to optimize results.
- Collaborate with the marketing team to develop strategies that align with business goals and target audience.
- Manage and update the company's website, ensuring it reflects the latest offerings and information.
- Stay updated on industry trends and emerging digital marketing tools and techniques.
- Identify and propose new opportunities for improving our online presence and customer engagement.
- Develop and maintain relationships with digital partners and vendors.

Pay: ₹10,000.00 - ₹40,000.00 per month

Supplemental pay types:

- Commission pay
- Performance bonus

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