
Meta & Google Ads Expert
1 week ago
**Key Responsibilities**:
- Plan, create, and manage paid campaigns on **Meta (Facebook & Instagram)** and **Google Ads** platforms.
- Optimize campaigns for performance metrics such as CTR, CPC, CPA, ROAS, and conversions.
- Conduct audience research, keyword analysis, and competitive benchmarking.
- Monitor, analyze, and report on campaign performance to identify areas for improvement.
- Collaborate with the creative team to design compelling ad copies and visuals.
- Implement tracking pixels, UTM parameters, and conversion tracking for accurate attribution.
- Stay updated with the latest trends, tools, and best practices in paid advertising.
**Requirements**:
- 1-2 years of hands-on experience managing **Meta Ads** and **Google Ads** campaigns.
- Strong understanding of PPC, CPC, CPM, CTR, ROAS, and conversion optimization.
- Experience with Google Analytics, Meta Ads Manager, and reporting tools.
- Knowledge of A/B testing, retargeting campaigns, and audience segmentation.
- Ability to analyze data and make actionable recommendations.
- Excellent communication and collaboration skills.
Pay: ₹18,000.00 - ₹25,000.00 per month
**Education**:
- Bachelor's (preferred)
**Experience**:
- meta & google ads: 2 years (required)
Work Location: In person
Expected Start Date: 09/10/2025
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