Digital Marketing Executive

6 days ago

Gurugram Haryana, India Trippovention Full time

**Job Description - Internet Marketing - Responsibilities**

We are looking for a Web Developer, SEO, and Google Ads Specialist who has a well-rounded background in WordPress Development and knows how to deal with dynamic websites.

You must have the ability to manage various components such as Cost-Per-Click, Keyword Research, Ad Copy, On-page optimization, link building, PPC, etc. Core PPC responsibilities include strategies, tactical executions, continuous improvements, and reporting of all SEO & PPC Campaigns.

**Roles and responsibilities**

Develop, test, and troubleshoot across multiple browsers, platforms, and devices including tablets and smartphones, to support a consistent and positive customer experience.
- Knowledge of PSD to responsive WordPress Conversion.
- Follow SEO best practices for developing a site.
- Knowledge of WordPress Security Implementations and Speed Optimizations.
- Working knowledge of different types of page builders.
- Perform complete keyword research and development-related strategies.
- Actively test and analyze targeting criteria (keywords and audiences), add creatives, landing pages, and bid strategies to drive results in line with campaign roles.
- Develop a paid search strategy and determine KPIs for each recommendation.
- Actively work to improve site speed and page ranking.
- Manage and optimize display campaigns across multiple devices.
- Analyze and optimize pay-per-click (PPC) campaigns to increase ROI ( return on investment ).
- Generate weekly client reports for tracking goals, revenue, etc.
- Collaborate with our team of marketers and Google Ads specialists.
- Follow industry trends, drive innovation and contribute to case studies, blog articles, and training.
- Contribute to projects, process changes, and roll-outs.
- Monitoring the performance of a live website.
- Learn from our staff of industry experts and multiple e-learning resources.

**Job Types**: Full-time, Fresher

Pay: ₹15,000.00 - ₹20,000.00 per month

Work Location: In person

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