Copywriter

1 day ago

Guwahati Assam, India Vantage Circle Full time

Seo Optimization
- Editing
- Copywriting
- Proofreading

**Role Overview**:
**Key Responsibilities**:

- Collaborate closely with the marketing team to understand target audiences, market trends, and product features, ensuring messaging aligns with brand guidelines and marketing objectives.
- Conduct thorough research on industry trends, competitor offerings, and customer pain points to inform content strategy and messaging.
- Edit and proofread content to ensure accuracy, consistency, and adherence to brand voice and style guidelines.
- Optimize content for SEO and incorporate keywords to improve organic search visibility and drive traffic to our digital platforms.
- Stay up to date with emerging technologies, industry best practices, and content marketing trends to continuously improve copywriting skills and contribute fresh ideas to marketing campaigns.
- Work cross-functionally with design, product, and sales teams to develop integrated marketing campaigns and collateral that effectively communicate product benefits and drive conversions.
- Monitor and analyze content performance metrics to measure the effectiveness of marketing initiatives, identify areas for improvement, and make data-driven recommendations for optimization.

**Qualifications**:

- Bachelor's degree in marketing, Communications, English, or a related field.
- Proven experience (1 to 3 years is a plus) as a Copywriter or similar role, preferably in a SaaS or technology-driven environment. Freshers can apply.
- Exceptional writing, editing, and proofreading skills with a keen eye for detail and accuracy.
- Strong understanding of marketing principles and the ability to tailor messaging to different target audiences and channels.
- Proficiency in SEO best practices and keyword research tools.
- Excellent time management and organizational skills with the ability to manage multiple projects and deadlines in a fast-paced environment.
- Creative thinker with a passion for storytelling and the ability to translate complex technical concepts into compelling copy.
- Strong communication and collaboration skills with the ability to work effectively in a cross-functional team environment.
- Experience with content management systems (CMS), marketing automation platforms, and analytics tools is a plus.

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