Display & Paid Social Marketer

**Position**: Display & Paid Social Marketer
**What You Will Be Doing**

We believe that data-enabled digital capabilities and customer experiences, data-driven decisions, and predictive commercial insights, are all essential to achieving customer value and business growth at scale. The Digital organization drives this at Arrow by creating scalable, innovative, value-creating digital strategies, capabilities, and operations for the Global Components business.

If you're passionate about digital advertising and leveraging data to drive continuous campaign improvement across international markets, this is the role for you

**Key Responsibilities**
- Strategy & Campaign Development_
- Develop and execute social media marketing strategies across platforms like Facebook, Instagram, LinkedIn, TikTok, and emerging social channels
- Collaborate with the marketing team and cross-functional teams to create compelling content that aligns with business objectives
- Manage paid ad campaigns on platforms like Facebook and Instagram while optimizing for maximum ROI
- Improve the company's ROI, handle budgets, allocate spending, and create A/B tests of ad campaigns
- Oversee and manage the day-to-day execution of paid social campaigns, delivering on time, on budget, and on target
- Create engaging content that showcases your brand's values and story
- Implement strategies that account for platform-specific benchmarks and performance metrics
- Bring specialized knowledge of platform-specific advertising requirements and running A/B tests
- Build relationships with influencers, coordinate campaigns, & track performance

**_ Performance Analysis & Optimization_**
- Monitor social media KPIs and provide actionable insights to improve social media efforts
- Analyze campaign data to measure performance and provide reports with insights for improvement
- Track and report on key campaign metrics on a weekly and monthly basis
- Evaluate & analyze the results of each campaign & program to make improvements
- Monitor and optimize campaigns for key metrics such as click-through rate, cost per click, and conversion rate
- Analyze campaign data to measure performance and provide reports with insights for improvement
- Use sophisticated tools to show users the most relevant, meaningful content
- Perform audits, set goals and strategies, & conduct data analysis and reporting
- Review live content monthly and create reports outlining success rates

**What we are looking for**
- 3+ years of experience in digital advertising with demonstrated success in display and paid social campaign management
- In-depth knowledge of social media marketing strategies and display advertising platforms
- Experience with both organic and paid social strategies
- Strong understanding of industry benchmarks & performance metrics across platforms
- Skills in budget management, A/B testing, and audience targeting
- Data-driven mindset with ability to operate in a quick-paced environment
- Ability to analyze campaign data to measure performance
- Experience using social media management skills and tools
- Global perspective with understanding of regional marketing differences & regulations
- Experience with global campaign management across multiple regions
- Understanding of influencer marketing and creating edutainment content
- Experience collaborating with cross-functional teams
- Knowledge of SEO and content optimization for social platforms

**What’s In It for You**

At Arrow, we recognize that financial rewards and great benefits are important aspects of an ideal job. That is why we offer competitive financial compensation, including various compensation plans, and a solid benefits package.
- Insurance
- Bonus
- Growth Opportunity And more

**About Arrow**

**Location**: IN-KA-Bangalore, India-Remote

**Time Type**: Full time

**Job Category**: Marketing and Communications