Performance Marketing Executive

3 days ago

Mathura Road Faridabad Faridabad Haryana, India Medicheck hospital Full time

erformance Marketing Specialist - Healthcare

**Job Description**:
We are looking for a Performance Marketing Specialist with expertise in driving patient acquisition and promoting healthcare services through targeted digital campaigns. The role involves managing and optimizing paid marketing efforts to increase patient engagement, bookings, and brand visibility.

Key Responsibilities:
Plan and execute performance marketing campaigns across platforms like Google Ads, Facebook, and LinkedIn tailored to healthcare services.

Monitor and analyze campaign performance metrics (CPC, CPA, ROAS) to drive patient inquiries and appointments.

Collaborate with hospital teams to create service-specific campaigns and landing pages.

Conduct A/B testing on ad creatives and optimize for conversions.

Stay compliant with healthcare marketing regulations and ensure all campaigns meet ethical standards.

**Requirements**:
Proven experience in performance marketing, preferably in healthcare or hospital settings.

Knowledge of healthcare advertising policies and patient-centric marketing strategies.

Proficiency in tools like Google Analytics, Google Ads, and social media advertising platforms.

Strong analytical and problem-solving skills.

Preferred:
Experience in marketing for hospitals, clinics, or medical services.

Familiarity with medical terminology and patient acquisition strategies.

Pay: ₹10,436.01 - ₹34,592.15 per month

**Benefits**:

- Flexible schedule
- Health insurance
- Paid time off

Schedule:

- Day shift

**Education**:

- Bachelor's (preferred)

**Experience**:

- Lead generation: 1 year (preferred)
- total work: 1 year (preferred)
- Marketing: 1 year (preferred)

**Language**:

- English (preferred)

Work Location: In person

Application Deadline: 11/01/2025

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