Performance Marketer

2 weeks ago

Nagpur Maharashtra, India NGRT Systems Full time

**Position Overview**:
The Performance Marketing Executive will be responsible for executing and optimizing digital
marketing campaigns across various platforms to drive brand visibility, customer engagement,
and conversions. The role will support retail marketing initiatives including new store launches,
product promotions, and offer-driven campaigns while ensuring alignment with brand guidelines
and business goals.

** Key Responsibilities**:
1. Campaign Planning & Execution
- Plan, launch, and manage performance campaigns across Google (Search, Display,
YouTube), Meta (Facebook & Instagram), and other relevant digital platforms.
- Ensure timely execution of marketing activities for new store launches (NSO), seasonal
promotions, and new product releases.
- Coordinate with vendors and internal stakeholders to ensure campaign timelines and
deliverables are met.

2. ROI & Budget Management
- Monitor daily spends and optimize campaigns to achieve the best possible ROAS (Return
on Ad Spend).
- Track key metrics including CPC, CTR, CPA, CPL, and conversion rates.
- Ensure adherence to approved budgets and prevent overspends.

3. Reporting & Analytics
- Track and report campaign performance through Google Analytics, Meta Ads Manager,
and other tools.
- Generate weekly and monthly reports highlighting campaign performance, insights, and
areas of improvement.
- Share actionable recommendations with the marketing manager for continuous
optimization.

4. Creative & Copy Coordination
- Coordinate with the design and content teams to develop engaging ad creatives and
copies aligned with campaign goals.
- Ensure all marketing communications reflect brand consistency and maintain the
premium positioning of the brand.

5. Conversion Rate Optimization (CRO)
- Support website and landing page teams with insights to enhance user experience and
conversion rates.
- Conduct A/B testing for ad creatives, messages, and CTAs to identify top-performing
variations.

6. Retargeting & Audience Management
- Manage retargeting campaigns to re-engage potential customers and drive
conversions.
- Assist in building custom and lookalike audiences for improved targeting effectiveness.

7. Vendor & Stakeholder Management
- Coordinate with digital marketing agencies, ad partners, and other vendors for
campaign planning and execution.
- Work closely with sales, retail operations, and product teams to align marketing
campaigns with business objectives.
- Ensure smooth communication and timely updates to all stakeholders.

8. Compliance & Data Privacy
- Ensure that all digital marketing activities comply with company policies and relevant
data protection and advertising guidelines.

**Job Title**:Performance Marketer Executive- **Employment type**:Full Time- **Departments**:Marketing- **Job Locations**:Nagpur-
- **Experience (years)**:1-3- **Qualification**:Graduate- **Seniority Level**:Executive

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