Digital Marketing

1 week ago

Mumbai, India PSM software Full time

Campaign management Plan & execute multivariate ad campaigns, remarketing campaigns across Google-Search, Display and Gmail; Facebook (including Instagram) and LinkedIn to ensure acquisition, conversion with defined performance metrics.
Biddable media Must have experience in biddable media CPM / CPV / CPC / CPL / CPA along with programmatic buys, display marketing, social media marketing, performance content (SEO) and have experience in B2C brands preferably FMCG
a.Create and manage conversion goals across AdWords and GAb.Collaborate and create conversion optimized landing pagesc.Plan and execute rapid A/B experiments across ad creative, ad copy and LPAudience profiling Hands on experience in targeting, ad serving, tagging & post campaign reporting across Google Search, YouTube, Facebook, Instagram & OTTs
Delivering Qualified traffic A proven track record of delivering qualified traffic to owned and earned channels/ improving quality of engagement in social media
Optimizing ROI Driving ROAS based campaigns regularly to meet acquisition and budget goals
In Platform marketing: Experience in handling Amazon AMS, Flipkart, Ecommerce Campaigns will be an added advantage
Social Listening & ORM: Analysing consumer sentiment & competition activity for assigned set of brands is imperative.
Measurement & Reporting: Track and report marketing campaigns as against the plan, weekly spot tracking & recommending course correction,100% campaign rollout is hygiene assessed against KPI/ ROI
Agency experience must (details below)
**EXPERIENCE**:4 6 years of experience in digital media planning, campaign management & driving ROI
Agency experience (with likes of Mediacom, Dentsu network, Madison, Wavemaker, Starcom
Havas group etc.) is a must with high volume, high budget B2C clients in digital media

**Job Types**: Full-time, Part-time, Regular / Permanent, Internship, Freelance
Contract length: 12 months
Part-time hours: 40 per week

**Salary**: From ₹10,580.86 per month

**Benefits**:

- Work from home

Schedule:

- Day shift

Ability to commute/relocate:

- Mumbai, Maharashtra: Reliably commute or planning to relocate before starting work (required)

**Education**:

- Bachelor's (preferred)

**Speak with the employer**
+91 9664428534

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