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Social Media Executive

2 weeks ago

Ghaziabad Uttar Pradesh, India Institute of Technology and Science Full time

Manages a company's online presence across various social media platforms. This role involves creating engaging content, monitoring performance, and interacting with followers to build brand awareness and drive traffic to company channels. They also analyze social media trends, develop strategies, and collaborate with other teams to ensure brand consistency and achieve marketing goals.

Key Responsibilities:

- **Content Creation and Curation**: Develop and curate engaging content (text, images, videos) for social media platforms.
- **Social Media Strategy**: Develop and implement social media strategies aligned with overall marketing goals.
- **Community Management**: Engage with followers, respond to comments and messages, and foster a positive online community.
- **Performance Analysis**: Monitor social media metrics (engagement, reach, website traffic) and analyze campaign performance to identify areas for improvement.
- **Trend Monitoring**: Stay up-to-date on the latest social media trends and best practices.
- **Collaboration**: Work with marketing, sales, and other teams to ensure consistent brand messaging and campaign execution.
- **Reporting**: Prepare regular reports on social media performance and campaign results.
- **Paid Social Media**: Manage and optimize paid social media advertising campaigns.

Skills and Qualifications:

- **Social Media Expertise**: Deep understanding of various social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.) and their respective audiences.
- **Content Creation Skills**: Ability to create compelling and engaging content that resonates with the target audience.
- **Communication Skills**: Excellent written and verbal communication skills.
- **Analytical Skills**: Ability to analyze social media data and draw actionable insights.
- **Creativity and Adaptability**: Ability to adapt to changing trends and develop creative solutions.
- **Collaboration Skills**: Ability to work effectively with cross-functional teams.
- **Project Management**: Ability to manage multiple projects and meet deadlines.

**Job Types**: Full-time, Permanent

Pay: ₹15,000.00 - ₹25,000.00 per month

**Benefits**:

- Life insurance

Schedule:

- Day shift

Work Location: In person