SEO Content Writer

2 weeks ago

Bengaluru Karnataka, India Zebacus Full time

We are seeking a creative and strategic Blockchain Content professional to lead our content efforts. This role will be responsible for developing, executing, and optimizing content strategies that drive engagement, brand awareness, and lead generation in the blockchain and crypto space.

**Key Responsibilities**:

- Develop and implement a comprehensive content strategy aligned with the company’s goals.
- Manage the creation and distribution of high-quality content, including blog posts, whitepapers, case studies, newsletters, and social media posts.
- Collaborate with internal teams (e.g., product, design, and sales) to produce content that resonates with our target audience.
- Optimize content for SEO to improve organic search rankings and drive traffic. Monitor content performance metrics and adjust strategies as needed.
- Stay updated on industry trends and incorporate relevant insights into the content strategy.
- Manage content calendars and ensure timely delivery of all content projects.

**Required Skills and Experience**:

- Proven experience as a Content professional or similar role in a tech or blockchain company.
- Exceptional writing, editing, and proofreading skills.
- Strong understanding of SEO, keyword research, and Google Analytics. Ability to develop content strategies that align with business objectives. Experience with content management systems (e.g., WordPress).
- Strong project management skills with the ability to manage multiple projects simultaneously.
- Preferred Skills:

- Experience in the blockchain or cryptocurrency industry. Familiarity with web3 technologies.
- Understanding of SEO, SMM, SMO, PPC.
- KPIs and Performance Metrics:

- Content engagement rates (e.g., likes, shares, comments). Organic traffic growth.
- Lead generation and conversion rates from content. SEO performance (e.g., keyword rankings, backlinks).

**Experience**:

- Content writing: 2 years (preferred)
- Blockchain: 2 years (preferred)

**Language**:

- English (preferred)

Work Location: In person

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