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Sales & Marketing Executive

2 weeks ago

Calicut, India Mapshore consultants LLP Full time

**Job Title: Marketing Executive**

**Job Summary**:
As a Marketing Executive for ladies' products, you will play a key role in developing and implementing marketing strategies to promote and sell our ladies' product line. Your primary focus will be to understand customer preferences, conduct market research, and create effective marketing campaigns to drive brand awareness, increase sales, and achieve business objectives. This role requires a creative mindset, strong analytical skills, and the ability to collaborate with cross-functional teams.

**Key Responsibilities**:
Market Research: Conduct market research to identify customer needs, preferences, and trends in the ladies' product market. Stay updated on industry developments, competitor activities, and emerging market opportunities.

Marketing Campaigns: Plan, execute, and monitor marketing campaigns to promote ladies' products. This includes developing marketing strategies, defining target audiences, creating compelling messaging, selecting appropriate marketing channels, and evaluating campaign performance.

Brand Management: Maintain and enhance the brand image and positioning of our ladies' products. Develop brand guidelines, ensure brand consistency across all marketing materials, and collaborate with creative teams to create visually appealing and impactful brand assets.

Product Launches: Collaborate with product development teams to plan and execute successful product launches. Develop go-to-market strategies, coordinate product positioning and messaging, and create marketing collateral for new ladies' products.

Marketing Collateral: Create marketing materials, including product catalogs, brochures, presentations, and sales support tools, to effectively communicate product features, benefits, and value propositions to customers and sales teams.

Event Management: Coordinate and participate in industry trade shows, exhibitions, and other marketing events to showcase ladies' products. Manage event logistics, booth setup, and engage with potential customers to generate leads and build relationships.

Sales Enablement: Work closely with the sales team to provide marketing support and ensure they have the necessary tools and materials to effectively sell ladies' products. Provide product training, sales presentations, and competitive analysis to equip the sales team with the knowledge and resources needed to achieve sales targets.

Marketing Analytics: Track and analyze marketing campaign performance, customer engagement metrics, and market trends. Generate reports and insights to measure the effectiveness of marketing initiatives and make data-driven recommendations for continuous improvement.

Collaboration: Collaborate with cross-functional teams, including product development, sales, and creative teams, to ensure alignment and synergy in marketing efforts. Foster strong relationships with external partners, agencies, and vendors to execute marketing initiatives effectively.

**Qualifications and Skills**:

- Bachelor's degree in marketing, business administration, or a related field (preferred).
- Proven experience in marketing, preferably in the ladies' fashion or consumer goods industry.
- Strong understanding of marketing principles, concepts, and best practices.
- Excellent written and verbal communication skills, with the ability to create persuasive and engaging marketing content.
- Creative thinking and ability to generate innovative marketing ideas and campaigns.
- Proficient in digital marketing strategies, including social media, content marketing, and SEO/SEM.
- Analytical mindset with the ability to interpret marketing data and metrics.
- Strong project management and organizational skills, with the ability to handle multiple tasks and meet deadlines.
- Proficiency in marketing software and tools, such as CRM systems, marketing automation platforms, and analytics tools.
- Knowledge of graphic design and proficiency in relevant software (e.g., Adobe Creative Suite) is a plus.
- Passion for the ladies' fashion industry and staying updated on the latest trends and consumer behavior.

**Salary**: From ₹25,000.00 per month

Schedule:

- Day shift

Ability to commute/relocate:

- Calicut, Kerala: Reliably commute or planning to relocate before starting work (required)

**Education**:

- Bachelor's (required)

**Experience**:

- Lead generation (required)
- Marketing (required)
- total work (required)

**Language**:

- English (required)

Work Location: One location

**Speak with the employer**
+91 9072610169