Strategic Brand Identity Designer

Job Title: Strategic Brand Identity Designer

Location: Remote (India preferred)
Type: Full-Time / Freelance (Open to discussion)
Company: tech.at.core - A growing global tech consulting and IT support company focused on engineering excellence, AI/ML services, and proactive delivery.

Role Overview

We are seeking a Strategic Brand Identity Designer to lead the development of a bold, cohesive, and credible brand presence that reflects our vision and differentiates us in the global B2B landscape.

This role goes beyond design. You will be responsible for connecting our business goals with a powerful visual identity, helping us:

- Build trust at first glance
- Attract the right clients across Europe and beyond
- Clearly differentiate ourselves in a crowded IT consulting market
- Create a brand that works for us — across our website, decks, LinkedIn, proposals — without needing constant explanation

Your work will directly impact how we are perceived by prospects, partners, and talent — making this role central to our next phase of growth.

Key Responsibilities

Brand Discovery & Strategy
- Collaborate with leadership to understand the company’s mission, vision, values, and long-term business objectives
- Translate business goals into an authentic brand positioning strategy that resonates with a global audience
- Identify and define our brand personality, voice, tone, and emotional impact
- Conduct basic market and competitor research to sharpen differentiation

Visual Identity Development
- Create a cohesive and strategic brand identity system including:

- Logo and logo variations
- Color palette, typography, layout principles
- Iconography and brand illustrations
- Brand voice guidelines and tone examples

Brand Rollout & Implementation
- Website mockups or brand system for web (in collaboration with devs/UI)
- LinkedIn banners and social media post templates
- Pitch decks, proposal documents, and client-facing templates
- Case study and report templates
- Sales collaterals
- Brand imagery
- Document everything in a comprehensive Brand Guidelines Kit

Collaboration & Guidance
- Work closely with:

- Sales and content teams to ensure consistent storytelling
- Founders and executives to capture the core essence of the brand
- UI/UX or marketing team to integrate the new identity into our digital ecosystem
- Provide ongoing creative direction and brand oversight to maintain quality and consistency as we grow

Qualifications & Skills

Strategic Thinking
- 3-6 years of experience in branding and identity design (with B2B service or tech clients strongly preferred)
- Strong understanding of brand positioning, storytelling, and emotional branding
- Demonstrated ability to translate business challenges into creative strategy

Design Expertise
- Proficiency in Figma, Adobe Creative Suite, and layout systems
- Experience creating complete design systems and modular brand kits
- Ability to design for both print and digital formats, especially decks, social, and web

Communication & Collaboration
- Exceptional communication skills — able to explain design rationale clearly to stakeholders
- Strong project ownership mindset — proactive, accountable, and organized
- Collaborative spirit with ability to work cross-functionally with strategy, sales, and tech teams

Bonus Points (Preferred, Not Required)
- Experience working with IT consulting firms, SaaS, or global service businesses
- Motion design skills or experience defining animation/microinteraction guidelines
- Awareness of HTML/CSS basics to support seamless dev handoff

What You’ll Help Us Achieve
- Understand our business goals: build trust, attract high-value clients, and stand out in a noisy B2B space
- Position our brand strategically in global IT and tech support markets
- Create a consistent identity system that works across all mediums — website, pitch decks, LinkedIn, proposals, and internal docs
- Build lasting perception so that prospects understand who we are, without us needing to explain too much

**Job Types**: Full-time, Part-time, Freelance

Pay: ₹10,000.00 - ₹50,000.00 per month

**Benefits**:

- Work from home

Work Location: Remote