Marketing Intern
2 weeks ago
Kochi, Bangalore, Remote
- Full Time
**Responsibilities**:
The Marketing Intern at Infolitz will create technically accurate content and support digital marketing activities to boost brand visibility, specifically focusing on IoT, Embedded Systems, Mobile App Development, Cloud Solutions, and DevOps. They will collaborate closely with technical teams to ensure content accuracy and measure success through engagement metrics and increased web traffic.
**Job Requirements**:
Key Tasks:
- Create engaging and technically accurate content highlighting Infolitz’s expertise in IoT, Embedded Systems, Mobile App Development, Cloud Solutions, and DevOps.
- Execute social media campaigns across platforms like LinkedIn, Twitter, and Instagram, focusing on audience growth and brand visibility.
- Assist in SEO optimization by performing keyword research, content tagging, and updating metadata on the company website and blog.
- Generate marketing collateral (case studies, infographics, presentations) featuring technical insights into client projects delivered by Infolitz.
- Monitor and report on the performance metrics of digital campaigns, including impressions, clicks, and conversions, using Google Analytics or similar tools.
- Research and benchmark competitor strategies in the IoT, Embedded Systems, Mobile Development, Cloud, and DevOps sectors.
- Coordinate with the technical teams to ensure accuracy and depth of technical content shared externally.
- Support the planning and execution of webinars, workshops, and virtual events focused on Infolitz’s key technology areas.
Collaboration:
- Embedded Systems Engineers, Mobile App Developers, Cloud Solutions Team, DevOps Engineers, and Sales Team
Technical Skills Required:
- Content creation tools (Canva, Adobe Illustrator, Figma)
- Google Analytics, SEO tools (Ahrefs, SEMrush)
- Social media platforms (LinkedIn, Twitter, Instagram)
- Microsoft Office Suite, Google Workspace
Success Metrics/KPIs:
- Growth in social media followers and engagement rate
- Improvement in website traffic through SEO activities
- Timely delivery of accurate, high-quality technical content
- Positive feedback from internal technical teams on content accuracy and relevance
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